Public TV should think about rating

TV Morfosis was held for the second time in Colombia, as part of the commemoration of 60 years of television in the country. It was stressed that public TV does not have to be boring or low rating.

By Richard St.


An interesting reflection on the role of public, educational and cultural television in the coming years was conducted on TV Morfosis, format the University of Guadalajara that its second version in Colombia was carried out with the support of Canal Zoom.

Some of the main findings of the various forums, had to do with this type of television and little interest in the rating. Also there was a call for a joint effort between channels from different countries to create collaborative international stature television, using only these channels pueen given the privilege of not having to think about marketing their content.

Hearings evaluate the work
Unlike private channels, public television and university has its guaranteed funding. historically this has generated a certain tranquility in the canals, since most are not worried about the rating, by measuring the hearings, only generate content and fill a grill.

The Spanish July Cabrero, member of the Board of the Association of Educational and Cultural Television in Latin America, said that "the university and public TV must be different to trade through language therefore should be measured differently, because there is fight for audiences looking for if not for formation of citizenship. "

In the same vein Gabriel Torres, director of the radio and television at the University of Guadalajara, who noted that public TV should not be based on traditional measures, should also look how discussed are their content on social networks ruled. "No one should think that measurement are things of capitalism. We must analyze the impact of content in society, address programming schedules to generate more audience. "

In this regard, the National Television Authority of Colombia is working on a project that seeks forms of measurement based on qualitative analysis to regional channels. As Commissioner highlighted the ANTV, Alexandra Falla, the "public TV should be done to be seen."

Purposive TV
What is the way forward for public and university TV? On the role of the university TV, Julio Cabrero said that it should play a role much more important in the innovation and development of new formats, search audience not only in university, also to the general public, acquire presence and recognition in the society.

"The content of television university should go beyond lectures and master classes. You must have compelling content for the viewer, who mesmerise, promoting media literacy. Should promote creative TV professionals that create new languages, aesthetics and formats, "said Julio Cabrero.

For his part, Germán Franco, deputy director of Penthouse Center Javeriana University, stressed that "the purpose of universities in the education of new professionals for the TV is not the means. Is to generate narrative capacity, storytelling, a task that is clouded with technological maravillamiento as happened with film, it took 30 years to understand that it was not important to the projector if not history. "

And the university has grown considerably television in the region. In the case of Mexico, during the last ten years he went from having two channels 13 today. In Brazil they spend forty-two channels in Colombia. Therefore, Germán Franco insisted on the need to create content collaboratively among university channels.

"Precisely, under Morfosis Colombia TV, just closed a deal for a series of chapters between channels 16 four countries in which the culinary customs of each country will be discussed. Each channel will produce four chapters, this way will have a draft international content with experiences of Mexico, Colombia, Argentina and Brazil. This is just one example of all that can be done with collaborative TV. "



Collaborative on television, said Gabriel Torres, taking advantage of the event in Colombia, achieved interesting agreements to produce and deliver customized content between public channels. "In my bag I take a series on Latin American presidents produced in Colombia and that has not happened in Mexico, and I left them a series on the tequila. So we build a strong relationship that will grow ".

DTT and new media
Another challenge for public and university television has to do with the implementation of digital television, which is underway in Latin America and new ways to consume media and audiovisual productions that generated the internet.

In this regard, Purificacion Carpinteyro, federal deputy of the Chamber of Deputies of Mexico and one of the researchers more devoted to the subject of telecommunications in the country, said "the channels of public TV must be more interesantas, especially now when comes the multiplexing of digital television channels. "

In the case of Colombia, in 2013 they began to settle the first digital television transmitters for public TV. Diana said Celis, director of RTVC, which 2015 the third phase, which includes the installation of 17 digital TV stations, which will be covered with the 80% of the territory is made. "The 20 remaining% are remote areas of the country, which will be covered through satellite television, DTT because it would be very expensive."

When asked for access to decoders of people of low income, Diana Celis said that in Colombia are studying how they could be subsidized, because the legislation would oblige if they are given, as prensentado in countries like Venezuela and Argentina, would be owned by the state and would have to monitor them and renew them periodically.

The changing role of viewers must have an impact on public TV today has not been analyzed and implemented. Germán Franco said that "previously readers, listeners, viewers, and viewers. All passive actors. Today we should no longer speak of audiences. The internet and social networks generated a change that should be explored and exploited. Universities have the remaining task of understanding the new forms of relationships between the community and the media. "

The commissioner also ANTV, Beatriz Quinones stressed that public TV viewers must define what it is today, an active actor and carry potential new forms of participation. "The citizen gives lessons to investigate and regulate. Today warned of the contents in cases that need to be analyzed. The citizen thinks, creates, he says, and that we have to take advantage of all ".

Several of the guests Morfosis TV commented that public television must produce programs include topics such as thinking of the second screen, accessibility, active viewers. And from the universities, there must be an empowering students to think how they like the TV for the coming years.

Germán Franco concluded that "New media generated and strengthened the storytelling, such as web series. In Colombia more and more stories, so there should be partnerships between universities, channels, producers, creators and state. The new public television must have cooperative production, stories that reflect that people are people and not par for advertisers, strengthening the State and move from the academy new ways of telling stories, new formats ".

TV Morfosis takes Iberoamerica
Gabriel Torres, director of TV Morfosis format, said that in this second edition in Colombia had no objection to the production of 11 programs because it was made in the Penthouse Center, which had all the necessary technology to provide production program and interaction with social networks.

He mentioned that "has successfully internationalized format. Today we made four versions in Guadalajara, two in Colombia, in October comes the first version in Brazil and next year we come to Argentina. And we are also in talks to take him to Seville in Spain. This makes it a truly international traveling event from the perspective of the guests and the space in which it is done ".

Comments  

Eduardo Reyes Morales
# Eduardo Reyes Morales 15-11-2014 01: 35
It is true that the 7 channel TV Peru, during the time he was issuing commercial according to rating (IBOPE) financed the operation of the Canal, by this revenue was only up to cover a 20% the rest is financed by the State, in addition to achieve higher rating than ever managed to raise, the contents were diverted to other issues, in order to compete with private TV, and did not fulfill their social role education - culture, for which it was created. Now, with a new management model it has a programming better quality oriented build citizenship, and revalue our identity, which is broadcast via 3 digital signals: Channel Generalist HD, Canal de Noticias and Cultural Canal.
Public television in Peru, which is still under development, will not be consolidated unless it has the support of state resources, and with a plural board composed of leading representatives of the interests of society: State, business associations and workers' industry, university, civil society, among others.
Victor Hugo Tabares
# Victor Hugo Tabares 04-02-2015 18: 47
You have to compete for rating but without losing the horizon.
Tv universities and public in general should entertain. culturizar generate quality content with commercial projection. Signal congratulate Colombia for venture and gradually gaining ground in rating
Quoting products and technical services for Latin America

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