The perfect Storm

Ends a year in which economic situation of the countries of Latin America generated what could be called a "perfect storm" which impacted directly on projects in the broadcast industry, with postponements, modificaciaones and in the most extreme case, cancellations project.

Closes 2015 with a sharp devaluation of Latin currencies against the dollar, which in the case of Colombia and Brazil exceeds 30% from the beginning of the year, Chile's currency has depresiado near a 15% and Mexico arrives to 11%, to mention just a few examples. In this scenario adds that, the largest in the region, Brazilian economy went into recession.

If one considers that most of the products in the broadcast industry used in Latin America are imported, you can understand the magnitude of the effects that this devaluation brought for everyone, manufacturers, distributors, integrators and the end user, he saw their budgets fell short. And the forecasts are not very encouraging, because economists and analysts estimate that we will have a high dollar for a few years.

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And how to deal with this situation? Creativity, that has been the key distributors and integrators with whom I have had the opportunity to speak. Creativity for proposals to customers, different options according to your needs, financing, optimum value-added service and support of factories, have been some of the strategies to be acceptable numbers ciere the year.

The truth is that technology needs of customers continue and there is a new regional economic landscape to which we must adapt. I welcome your comments about the industry in rsanta@tvyvideo.com

Quoting products and technical services for Latin America

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