Adapt to new realities

Some pessimistic about the future of television portend the TV as is as we know it will disappear due to new forms of content distribution and consumption.

While it is true that more and more platforms that provide video services on demand, such as Netflix and pay channels that launch applications for mobile devices through which you can access content exclusively, among other options, most are imported cases.

How are we in Latin America? I have had the opportunity to speak with several suppliers of platforms for online content distribution, and the opinion was the same in Latin America are behind on this issue.

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While it is true that there is interest and a growing number of industry professionals in the region who ask and seek information about these solutions, in practice only some channels have advanced projects of this type.

The reasons why this situation occurs are varied: lack desire to explore, to try new ways to reach the consumer, money, or simply want to wait for others to experience and then copy a successful model.

No doubt this is an issue that will soon have to address the channels and production companies in Latin America, if they wish to remain in force at the younger audience that has changed the way they consume audiovisual products. The costs associated with new platforms for content distribution and broadcast on social networks should already be part of the overall cost of production and not an additional expense, since they have become a complement to traditional TV and not your mented replacement.

Remember dear reader that can write to rsanta@tvyvideo.com

Quoting products and technical services for Latin America

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