TV role in the new digital economy

The high-speed Internet continues to be very expensive in the region and stresses that the competition can not maintain competitive prices, promote innovation and enhance responsiveness to demand.

Luis Pinto *

The Organisation for Economic Co-operation and Development (OECD) held in Cancun, Mexico from 21 to 23 June, the Ministerial Meeting of Digital Economy 2016, event where invited to work together to preserve an open Internet, close gaps digital, tap the potential of the digital economy and promote digital skills in member countries.

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In statements given by the Secretary General of the OECD, Mexico's Jose Angel Gurria, he said that despite the steady growth in the provision of internet, half of the population in Latin America and the Caribbean still lack access and urges boost the band wide in the region.

The internet is very promising but need to rely on a solid foundation as broadband networks and other infrastructure and provide the population of the necessary skills to be competitive in the digital economy. This was stated during the presentation of the report entitled "Policy Broadband for Latin America and the Caribbean: a manual for the digital economy," developed in collaboration with the Inter-American Development Bank (IDB).

This report recognizes that today, the goal is to "provide all promote affordable Internet and online tools and digital literacy in order to boost innovation and productivity in the region." Additionally, the report recognizes that high-speed Internet continues to be very expensive in the region and stresses that the competition can not maintain competitive prices, promote innovation and enhance responsiveness to demand, which is usually "weak the telecommunications sector "for the region.

To counter this, it recommends modifying the laws that discourage the entry of new operators and introduce reforms "to ensure full liberalization of telecommunications markets." Finally, the paper considers that the most effective way to address issues of market dominance and reduce barriers to entry of new operators, is to provide independent regulatory bodies. "Mexico and Argentina are good examples of countries with convergent and independent regulators who oversee both the telecommunications sector and the audiovisual".

Ministers and representatives of 41 countries, including those highlighted Argentina, Colombia, Costa Rica, Ecuador, Egypt, Indonesia, Latvia and Lithuania pledged in a Ministerial Declaration:

  • Increasing access to the Internet and broadband services to narrow the digital divide.
  • Reduce investment barriers and adoption of digital technologies in all sectors.
  • Continue working to develop global technical standards that enable interoperability and a safe, stable, open and accessible Internet.
  • Develop strategies for data protection and privacy at the highest level of governance, while promoting the availability and use of data, including those in the public sector.
  • Adopt technologically neutral structures that promote competition.
  • Make use of open, transparent and inclusive processes to shape the global governance of the Internet.
  • Reduce barriers to electronic commerce within and across borders with policies that strengthen consumer confidence and product safety.
  • Improving education and lifelong learning to meet the demand of general and specialized digital skills.


In the local context, operators of subscription television and regulators discussed current affairs and trends in Colombia and America within America Andean Telecom Forum, an event organized by CINTEL and multinational firm Informa Telecoms & Media in the city of Bogota 14 15 and last June. Juan Manuel Wilches, an expert commissioner of the CRC, referred to the importance of regulatory restructuring resolution 1387 2016 of the proposed regime and quality, according to the director of the National Spectrum Agency -ANE-, Martha Penaloza Suarez, advances in ANE revolve around the issue of regulations on exposure to electromagnetic fields in Colombia.

One of the conclusions of the contest is that excessive regulation tends to hamper progress on various issues. "A review of the regulatory framework is required incumbents. Should be equal loads between all we are in the value chain on the Internet, "said Santiago Pardo, Vice President of Regulatory Affairs America Movil, in an interview published on page CINTEL, in the same we find that some attendees entrepreneurs to the event they expressed their positions to boost the sector. "Innovation is summarized in integrating technology solutions, but sometimes we forget how important it is marketing as a strategy," said Commercial Manager YOUNCTA, Davide Rovida Ercole, one of the companies in IP solutions that participated in the event. Source:

Moreover at the International Congress of Andesco held in Cartagena in late June and early July, he gave space to an analysis of the policy of public television in Colombia, presented international experience in finance and ICT funding for public television and developed a conversation about a new model of public television funding for Colombia, where participated representatives of the national government, law enforcement agencies and representatives of companies providing these services.

In this same congress the CRC attempts to analyze and identify regulatory challenges brought about by the Internet of Things, according to the International Telecommunication Union -UIT-, the Internet of Things (IoT, for short) is the progress greatest potential for innovation and transformation can bring to the Sustainable Development Goals. Considering the effectiveness and resource optimization that allows the Internet of Things, Dr. Germán Darío Arias Pepper, Executive Director of the CRC, explained its impact on the supply of public services and information technology and communications, one of the central themes of the Congress of Andesco.

The aim of IoT is to help developing countries revolutionize and significantly improve the daily lives of many people. In this regard, the Executive Director of the CRC explained the challenges facing the regulation to allow its appropriation and development in Colombia. "If what you want is to stimulate a market for Internet of Things in the country where free competition and encourages investment, then it will be necessary to have clear rules that constantly balance the different types of control and interests the parties involved in the value chain, "says Germán Darío Arias pepper. Source:

The engineer Ernesto Orozco Orozco, a member of the National Board of Television, meanwhile, made in the course of his lecture on Digital Andesco Economics specializing in Information Technology and -TIC room and TV referring to goods Communications, products and services that their development, production, sale or supply depend critically on digital technologies.

It is composed of four sub-sectors: infrastructure, applications, new intermediaries and electronic commerce. Explained that the new dynamic business, this phenomenon manifests itself both in the markets of traditional goods and services and non-traditional, those taking advantage of reduced costs associated with the capital, traffic information and human talent transaction, use as the TICS conducting channel being supported on the structures and services offered by telecommunications operators.

He said that despite the arrival on the scene of new competitors, maintains its traditional TV audience in the adult population (25-60 years) and its consumption has been increasing since 2012 to date. Linear TV remains the main support for audiovisual content consumption, followed by mobile devices is a big difference; ICT have decreased participation of digital television but not consumption, thus growth platforms decreases with increasing access to Internet but this phenomenon has boosted the business of audiovisual content. Source:

Evident that the current television policy is considered by experts as "excessive" we find that this policy has caused the 90% of community TV in Colombia to operate illegally, this creepy figure was revealed by the ANTV during Its route in the cities of Bogotá, Bucaramanga, Barranquilla, Cali and Medellín, said route was called "Spaces of citizen participation for the socialization of the modification of the 433 2013 resolution".

For many service providers under this modality, the current legal conditions violate their legal rights acquired since the validity of 1900 Decree 1990, recognized by Articles 1 °, 25 °, 35 ° and 37 ° of 182 Law of 1995 and the Article 24 ° of 335 law of 1996. They warn that those who want to continue providing the service must process a new request, which would undoubtedly be an unusual act, that the ANTV declares illegal to communities that have more than twenty (20) years providing their services covered by administrative acts based on the 009 Agreement 2006 and complying with the mandates in the 182 1995 and 335 laws of 1996, undoubtedly the majority has complied with the requirements of the administrative acts issued by the substituted CNTV, in those cases by the ANTV currently having in force Qualifying titles.

Only the 10% has complied with the provisions of Resolution 433, leaving a remaining 90% in cause of the cancellation of the authorization or license by that norm, paradoxically on the ANTV page we find a great headline "Community television does not Is finished, strengthened. "

The only thing that is strengthened are the control measures, no doubt both seminar and forum of the ANE, the CRC, the SIC and of course the ANTV have no other purpose than to socialize all the control and surveillance measures That will put in trouble all service providers in their different modalities, said by the Director of ANTV: "Community members need to understand the rules of the game in order to compete in an increasingly demanding market."

From their point of view so far non-compliance is because they do not understand these rules, the Director invited participants to approach the ANTV to determine the future of their associations. "Licensees need to be clear about what they want to be, because community television can not compete with pay television because they are two completely different models. Once defined how they want to operate, the Authority will give them effective ways to continue operating in your model or migrate to another service television ".

His position very clear, or benefiting from the norm or be migrated to subscription television. Personally, I think that can not be measured with the same rules to things that by nature are different, it is something that leaves at a disadvantage to these small organizations.

This audiovisual market is not to end, which generates permanent changes and much more now with the opening to the generation of a third private channel in Colombia, The Obando family, native of Antioquia states that it is ready to give the fight to be awarded , In declarations to the newspaper La República they declare that they want to participate in this tender because, they affirm:

"Today we need distribution and the only distribution that is guaranteed in terms of television is to private national television operators. We see business opportunities on the subject of television, but we need that certainty of distribution because one is subject to the decisions made by cable operators. "

Currently this business group has the Cosmovision channel and its retransmission is limited to the negotiation that establish with the cable companies. In another part of their statements they add: "We believe that it is very democratic to think that television can be decentralized because the two private channels remain in the capital. With the third channel would be a great opportunity that has the decentralized television of Bogota. The television market continues to grow and there is still a market share for winning. Platforms like Netflix are consuming a lot of Internet and cable operators are closing the doors. Having distribution as a national medium becomes increasingly complex. There are companies like DirecTV that will not even open the door. "

The Obando family has not only ventured into television, they prepare their arrival to the radio with the station Cosmovisión Radio that initially will transmit from Medellín in the frequency 88.5 FM in August. Their audiovisual experience with the Cosmovision channel, has led them to have the Air Tv channel that is broadcast in the waiting rooms of El Dorado airport and this idea of ​​content offering was expanded to country clubs and gyms. We will have to see the audiovisual offer that the paisas will give and I hope to apply the new models and platforms to be in accordance with the new habits of consumption and commercialization of telecommunications. Source:

Many questions remain that can only be solved by regulators.

* Luis Pinto is commercial technical advisor TVyVideo + Radio.

Quoting products and technical services for Latin America

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