Strong tailwinds TV

August was a month full of activities especially for the sector of cable operators in Colombia, the schedule was very tight, where events and seminars crossed wanted to attend. The choice was not easy, but eventually gave everything.

Luis Pinto *

The International Meeting of Regulators, organized by the National Television Authority, ANTV, and the Platform for regulators audiovisual sector in Latin America, PRAI, new this year was the inclusion and independence of the media.

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Their motto "Building a favorable environment for the development of pluralistic and independent media in Latin America communication environment," he drew the line by regulators that this meeting took place; there State representatives, academics and independent actors from the region met.

In the opening ceremony of the event, the TIC, David Luna Sanchez, minister highlighted the importance of giving continuity to this kind of scenarios and that it is essential to strengthen the sake of these winds of peace, "Television and digital content will be channels key in the dissemination and pedagogy of peace agreements, "he added" we are finalizing verge take a document to Congress to update the TV public policy in the country ".

PRAI 2016 told Deutsche Welle Akademie with the participation of Latin American Observatory of regulation, media and convergence, OBSERVACOM; of the United Nations Organization for education, science and culture UNESCO; the Inter-American Commission on Human Rights - Special Rapporteur for Freedom of Expression, IACHR relay and the Center for International Media Assistance, CIMA, accompanied by several deputies representing countries throughout Latin America and, of course, members of the National Board of Television .

To evaluate the development of the media, they were presented five indicators classified into the following categories:
1. A system of regulation conducive to freedom of expression, pluralism and diversity of media.
2. Plurality and diversity of media, a level economic playing field and transparency of ownership.
3. The media as platforms for democratic discourse.
4. professional training and support institutions to freedom of expression, pluralism and diversity.
5. Sufficient infrastructural capacity to support independent and pluralistic media.

In his speech, Aleida Calleja, coordinator of the Latin American Observatory of regulation, Media and Convergence (Observacom), said "we fell into the trap of the media as a business and media concentration in a single company, resulting in something much like censorship, where a media conglomerate belonging to a single group, determines what is said and what is not said. "

two particular cases that affect the region were analyzed; the first laws for the media in the case of Uruguay, by Gustavo Gómez, executive director of Observacom and secondly the audiovisual public policy in Colombia, by the representative of the JNTV, Beatriz Quiñones, representative of the Civil society at the National Television Board, who offered attendees an overview of the commission formed for the construction of a technical input for the formulation of a new policy in the audiovisual field.

TVMorfosis arrived in Barranquilla
The 14a TVMorfosis edition, organized by the University of North and Canal Zoom, took place in Barranquilla the 8, 9 and 10 August days. It was supported by the National Television Authority and was scene of discussion on technologies and audiovisual narratives to current social realities, among other topics.

Olga Brown Martinez, representative of the universities to the National Board of Television, participated in the panel "Television interactivity as a mechanism for citizen participation" with Miguel French, professor and director of the official master in audiovisual content and formats of the University of Valencia Spain; Enrique Uribe, researcher and academic who studies media in minority languages, and professor at the Universidad del Norte, and Gabriel Torres, founder of 44 Canal at the University of Guadalajara, Mexico, who highlighted some important issues facing the existence of a true interactive television.

Miguel French argues that the contents are not interactive television, because it does not have a real-time discussion with viewers. From his experience with Spanish universities, they are currently working audiovisual and non-television content, because the linear stage traditional consumer no longer used.

Gabriel Torres agreed with this assessment and said that "television becomes interactive when there is a real communication with the audience, but for now, there is only minimal feedback." He also added that the TDT, independent of any country, arrived late, because from his experience in Mexico with the analog blackout that occurred in December 2015, people have not noticed any change. "The transmission of digital content on the Internet is not the same as DTT, and is leaving the future of television in IPTV or Internet TV."

Enrique Uribe said that television as currently known, and has only emits interaction option only in a live program, and said out of this, the device as such, is not interactive, it just goes on and off.

Olga Brown highlights, from his experience, which today no longer passive recipients, for "new generations do not have this option, because social networks and allow them to be active against the contents". He also said that "new audiences, rather than consumers, have become prosumers" referring to generate content now audiences from ideas already exposed.

Another panel discussion focused on the role to be played by public television on the road to peace and what will come to Colombia in particular. In this event they participated John Jairo Ocampo, manager RTVC, Dario Montenegro, manager of Canal Capital, Juan Manuel Buelvas, manager Telecaribe and German Yances, social communicator and journalist, expert in the analysis of new media and especially television, under the moderation also a journalist, Alberto Martinez, were responsible for opening the debate and generate important insights.

In this regard, Dario Montenegro noted that the role of public television will be crucial to the post-agreement and it will be necessary bet in advance for a change of mentality in the collective imagination of viewers, allowing all dream of peace. "It is vital to educate children and youth about the step you are about to give the country but also create new formats is important to understand, to explain, because as planned at this time is not enough. The television will be a major player and will also inform, as an educational element of society ". He also noted that from this reality, the challenge for all television what they do will be to create spaces of opinion, as well as products with real social content for Colombians.

For his part, John Jairo Ocampo said the media has learned to cover the war for over 50 years, and this will be an opportunity for new generations of journalists learn to count how will the reality of a country at peace . "We can not continue with the traditional pattern of news, which often take precedence violent or criminal acts. What is living the country, is historic and it is necessary that those who are involved in the issue of content, the count and rethink the way it is reported. We must learn to tell stories, new generations of journalists are called to go out, to go beyond the simple registration ".

Juan Manuel Buelvas stressed that national channels have shown the regions as areas of violence, and from there, it is necessary to work to reveal the face of a country that people do not know. He added that the channels are now closely linked to the format of news and the arrival of peace, it will be necessary to create different formats to tell the reality that Colombia live.

Meanwhile, Germán Yances said on public television rather than open spaces of opinion, to be opened are debates, as he insisted that the challenge will lie is the production of content generated from good research with perdurability in the time. For Yances, the historical memory of the war is part of the peace, and notes that private television account the conflict by creating heroes from villains. "Public television is the best way to tell the historical memory of the war, because there is material. The role that public television will play in the post-conflict will be essential for future generations, for those who also have come to know that Colombia suffered with the armed conflict ".

Finally, participants in the panel agree that public television is called to be an active part of the process of transition to peace and additionally, you must re-think from now on, by generating new content and formats that include and link to communities in general.

The closing ceremony was led by Gabriel Torres, director of 44 Canal at the University of Guadalajara, Mexico; Alberto Martinez, program director of Social Communication of the University of North and Germán Pérez, manager of the University Channel ZOOM, who concluded once again that television in the world and especially in Colombia, have much future, and various forms to be told, which are waiting to be discovered.

Alberto Martinez for this event allowed attendees understand that the audiovisual narrative has been the subject of great change, which is forcing educators to reinvent themselves in order to find new audiences. However, it is necessary to ensure that audiences will increasingly become more critical of what they see to continue to improve the narrative models.

In his speech, Germán Pérez said that these debates show that television is more alive than ever and also constitute a claim scenario between television, new technologies and audiences.

Ninth National Congress of Television
In the 10 Bogota, 11 and 12 August day was held the Ninth National Congress of TV. The organizer of the contest, Alberto Pico, gave a positive part about 2016 version of the show and gave some conclusions about the future of the industry.

"The digital age with new technological alternatives for education, culture, training good people, recreation and entertainment, leave every obsolete day businesses and operators providing TV services, telecommunications and Internet innovation digital media and social networks are displacing traditional media. This makes it mandatory to keep updated on the speed that brings modernization and projection activities required to stay in the market. "

Tour Gpon
The days 25 and 26 August the company Solenertel made the second Tour Gpon, Solenertel, this is a company that provides Internet remote municipalities of Colombia, led by i3ngeniero Robinson Martinez, who experienced the limitations that involves stepping through hard to reach populations, in terms of resources, service providers and technology.

For this reason, he decided to design a modular solution, an alternative technology that allows greater accessibility, support, guarantees and operators competitive prices. The solution is the application of engineering under a set of technology, suppliers and operators, considering the needs of end users, which ultimately are those who suffer from the absence of technological advances in these remote regions.

Once you create the solution, the company proposed to make it known and expose it to the public through training seminars and training which he called Tour Gpon and thus make it affordable to operators from all regions of the country. For this training model Gpon "Gigabit Passive Optical Network" networks, recreated a network of several kilometers in just a few square meters of its facilities.

There, participants interacted with this network designed for the course, making this a unique training of its kind. His interest was none other than integrating the various technologies and according to Robinson Martinez, the workshop was based "With the aim of offering solutions according to our geography, culture and socioeconomic conditions; this technological resource is much more connected cables or equipment of last generation, is designed to adapt tailored solutions. "

Tour Gpon These have been organized by Solenertel, accompanied: Silver Techcompany, TP-Link, Meltec, Huawei, Inspur, Dinatel and Microlink. The event was attended 45 participants between engineers and technicians from different companies from various regions such as Antioquia, Huila, Cesar, Atlántico, Valle del Cauca, Boyaca, Cundinamarca, Tolima and Bogotá. He did not stop surprising the participation of people from countries such as Honduras, Ecuador and Argentina.

Forum Asotic
Parallel to this date, and not least, ASOTIC- Operators Association of Information Technologies and Communications of Colombia, developed his 5 Forum "The new model of television and its technological convergence" in the city of Bogota, which ended with large academic and commercial contributions in telecommunications, Internet, TV and content.

In the event participated in the ICT Minister, Dr. David Luna Sanchez, who was honored by the association, it was also present the ANTV, represented by its Director, Dr. Ángela María Mora.; They attended the talks of the General Manager of Google Colombia, the Commission for Communications Regulation, CRC, the National Planning Department, DNP, the ICT Ministry and representatives of the Senate of Colombia, among other participants.

There is no denying that commercially speaking was a success, with about 299 attendees from more than 10 countries, more than 20 stands between providers and content technology solutions and management. They made the scenario is conducive to the launch of the union framework agreements with Google, Internexa, Azteca Communications, Discovery Channel, Playboy, TV Azteca, NHK Japan, Inti Networks, among others.

After completing such a busy month, all I can be positive, optimistic, believing that Colombia has to enter a time of change and we all must do their part.

* Luis Pinto is commercial technical advisor TVyVideo + Radio.

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