That television is going to end, that VoD and OTT platforms they're going to replace that fewer and fewer viewers are some of the phrases you hear constantly repeated by some who have a very pessimistic view on the television industry .
While it is true that the internet and mobile devices have created new options for viewing audiovisual content, it is also true that television remains one of the most watched media. And in the case of Latin America, the numbers have grown steadily.
According to figures from Ibope for Latin America, revealed by Lamac, between 2014 and 2016 TV households they increased from 54,8 million to 59,3 million and the penetration of pay TV rose from 55,31% to 60,35%, very encouraging figures for an industry in its "sunset". Added to this is that in some countries like the United States, the trend of TV unsubscribe pay for virtual platforms is reversing and that only 1% of the audience is prosumer.
Although the numbers are positive and show a strong industry, also you can not ignore that we are in a moment of transformation, in which video platforms, the transmedia content and cross-media, interactivity, social networks and digital television, are tools today should be included to reach the audience in the options they prefer.
And you, how are you adapting your chain with new technologies and realities?
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