Video Online, engine to reinvent education

Content producers have the challenge of providing effective and cost-effective communication tools to a sector that is experiencing tremendous growth.

Juan Pablo Morales Sarmiento

Even if you do not believe it, there are currently communities that rely heavily on educating your children on documentaries and pay-TV content through channels that you and I receive at home in our basic package. There are children who no longer go to school and who develop their skills with a philosophy quite different from traditional and a self-discipline that many people lack.

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In addition, the enormous industry of technical and professional education has not been alien to the technological transformation and cultural changes that access to information is irreversibly motivating, so that many of the learning tools of competencies based on creativity , Logical thinking and technology, find on the internet the perfect place to stay and be distributed.

According to a recent study by ReportLinker, the global eLearning market will grow over the next decade at an annual composite rate of more than 7% and will reach $ 325 billion for 2025.

As I introduced it in the previous article, being a market trend that will surely continue to grow at an accelerated pace, the production of video content for online education platforms will play an increasingly important role in the economy, and the Creative initiatives that are targeting this sector today will carry a significant advantage in the medium term.

Key Factors
I recently listened to a colleague who also advises education and content projects to say that an eLearning platform is like a building that needs to be given a lot of attention when building it, so it should not be taken lightly.

Reflecting on this statement, I think this person is by far quite wrong because building an education platform has many edges, and the technology is hardly comparable to the foundations of the building. The human and community factor, business strategy, content, methodologies, commitment and cultural change of teachers are just part of what houses a virtual education building.

Whether for a university or for a company, there are factors that transcend the technological, so to tackle an online education initiative should focus the work on the following axes:

1. Technology. Of course, an integration with an LMS is a strategic decision that must focus on factors such as scalability and security, so that versatile support changes that business models demand and whose growth can be done gradually.
2. Usability and User Experience. We are a click away from anything at present, so promoting the culmination and retention of students in models that invite them to buy back continuously, are the result of having a design oriented to the user experience and the gamification of the learning.
3. Traceability and Line of Life. There is much to be learned from the video game creators in the education sector. Some of the great lessons that this industry can leave us are: the facility to make a process traceable, so that each player knows how many lives he has left, how many steps he has overcome, how many he has to overcome and how many points he has won in comparison With their opponents. In eLearning, gaining small cumulative goals, continuously succeeding in learning and being able to measure them and set the course of each course are critical elements to keep students motivated.
4. Practicality and Effectiveness. An online learning process should be oriented with clear and practical messages that continually maintain attention and that do not allow distractors that disengage students in their process. They should concentrate the messages taking advantage of short periods of attention of the people.
5. Orientation to metrics and results. The real-time measurement of variables such as frequency, permanence, rates of progress and academic approval, give management information about its population very useful, allowing it to segment, design and offer new products or experiences and detect gaps and Opportunities for improvement that, with the experience curve, are increasingly easy to implement.
6. Contents. And when I talk about content, beyond the importance of quality and care in the creation of infographics, instructional guides and illustrations; I speak of Video-based interactive Learning Objects. This is a format that is changing the way we live, relate, work and learn. Video has the unlimited potential of hooking up and entertaining while teaching. Online learning is based more than ever on Video today and the success of any eLearning initiative will depend on the creativity, coherence, narrative and invoice of the video that integrates it.

Edutainment. From TV to digital campus
Just as the power of realities lies in the human need to see itself reflected in fiction, obtaining the capacity to feel that its dreams can become reality and making the aspirational practically tangible; And in the same way that the strength of some YouTubers resides in the ability to ridicule themselves to find in the simplicity of the void a thread and a narrative with which it can connect to the masses; The educational contents have the mission of connecting with the student building each message under a philosophy of play and entertainment with the power to transmit concepts, knowledge and skills.

In this regard, content producers have the challenge of providing effective and cost-effective communication tools to a sector that is experiencing enormous growth and needs industrial-level video solutions.

Quality oriented corporations, universities or online education initiatives will surely begin to select their video content under the following premises:

1. Planning. It is important to determine at what point in time an online course should go, whether in the introduction of each topic or at closing, each element should be thought carefully and strategically. The contents must be elaborated in a way that is coherent with the curricular design and must be refined so that all key aspects are included in the script and that all the visual elements support the same narrative. To the extent that production planning and design are done in an orderly manner, economies of scale can be achieved to save costs and make efficient filming.
2. Preproduction. Always the preparation of a libretto is fundamental. It is the guide that will differentiate the important from the unnecessary. The videos should be thought so that the user lives them as small continuous successes. They should preferably be of short duration, focused on practical and precise subjects that do not give space to lose the concentration and the hook.
3. Entertainment. By using techniques such as 3D or 2D animation, motion graphics, chroma keys, the use of audiovisual tools such as digital whiteboards and the use of camera movements that transcend the simplicity of a pan or zoom, to movements that give the sensation The user to be present, changing the perspective with travellings and capturing the attention with optical field depths as cinematographic as effective. Making the learning experience a fun and entertaining process that goes beyond what we all know as a videoconference, and that touches at least the limits of the broadcast, both from the creative and the technical, becomes a critical factor Of success for any learning experience. Internet is full of good, cheap and entertaining courses and yours should have a differential.
4. Interactivity. Encouraging online and real-time exchange of views, questions and answers is also much more effective through video than in written forums. Its importance lies in the social need to inter-relate as a community and establish ties outside the digital. For this reason it is essential to experiment with the use of live streaming technologies by social networks and even contacts through WhatsApp that promote the relationship with different limits to those established by the same platform.
5. Cost effectiveness. The cost of making videos, updating, editing and distributing them is something that should not be taken lightly. For this reason it is important to find models that provide economies of scale to support the entire workflow, as well as to facilitate and make efficient technical and creative resources. Concentrating the shoot in a few days can make the difference between the feasibility or not of an eLearning project. The selection of the locations and the talent and their effective utilization are variables that determine the relation between cost / benefit of a forceful way.

The human resources areas of organizations play an increasingly important role in the training of their staff. It is no longer just a question of ensuring good selection processes and delivering empty training indicators. The power of video is changing paradigms in this regard. Training staff in multiple competencies remotely is now easier and more robust. The video makes the difference.

Juan Pablo Morales Sarmiento is CEO of New Media. You can contact him through his Twitter account @JuanPMoralesS.

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