With the development and massification of OTT platforms, much has been said about the possibility that they will eventually replace traditional television. Some pessimists see it as a threat that will wipe out television as we know it today. But the truth is that so far the numbers show a different picture.

Although there are more Netflix platforms every day, which are attractive thanks to their availability and availability, the majority of viewers continue to access content in a traditional way. And as technology continues to advance, offering ever greater possibilities of access to content with higher quality, things can change.

That is why, for the industry, the challenge is to know which strategy works best in each particular case. The channels and producers of content can reach the viewer directly, but we can not leave aside the work that pay TV operators have done and the relationship they have sustained for years. The success may be in making the options more flexible to achieve better results together.

- Advertising -

For those who have a more conservative view of the subject, they argue that both services, OTT platforms and linear television, will coexist and even complement one another. That's why it's worth asking, how are you preparing to face this new reality?

Remember that I am attentive to your comments on the broadcast industry at rsanta@tvyvideo.com

SPONSORS














IN OTHER NEWS

article thumbnailFor the Russian Football World Cup, Fifa officially authorized the use of the video arbitration system, known as VAR. The stadiums in America ...
article thumbnailWith this trend, technology and communications are being decisive to leverage the speed of changes in an industry that ...
article thumbnailIn the second part of this interview with Sol Beatriz Calle D'Aleman, topics such as the challenges in the protection of copyright in ...
article thumbnailThe technological development that the audiovisual industry has experienced in recent years, such as the massification of the OTT and VoD platforms, has ...
article thumbnailDuring the last three years, the National Television Authority, ANTV, and its Board, began a process of strengthening the sector that includes the ...
article thumbnailFor several years, at RCN Televisión they have been restless with the evolution of information technologies that have permeated all the ...
article thumbnailThe rapid and constant technological evolution that the industry is experiencing today, makes the channels and producers require a balance between the technical needs, ...
article thumbnailOne of the most important television production companies in the country is FoxTelecolombia. In its headquarters located in the center of Bogotá, it has an area ...
article thumbnailThe digital evolution that the industry is currently experiencing, proposes important challenges to television channels and radio stations, who must ...
article thumbnail32 years ago was born the first regional channel of Colombia. And since then, Teleantioquia has been at the forefront of both technology and ...