Future of internet video

IPTV is growing at a high rate. Experts expect that for 2018 more than a million minutes will be going through the network at any time, this will mean that 79% of the final consumer traffic will be video.

By Luis Pinto *

In these times owning a video hosting service allows many individuals upload video clips to an Internet website and share it wherever and whenever we want. The business for an agency such as AFP (Agence France-Presse), which is a global news agency covering worldwide news through a network of video reporters, who provide their customers with a video production of 24 hours of the day with a high quality image, editing and script quality.

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AFP, is one of the first agencies to provide videos in HD, High Definition, producing on average 200 videos per day in 7 languages ​​and multiple formats of editing and / or reproduction to the end user.

This is just one example of what big companies like Amazon, Netflix and Hulu, among others, are doing. This undeniable fact has generated that the video is one of the factors that contributes more to the growth in the amount of traffic that passes through the networks of Internet. This traffic exceeded a zettabyte (1000 exabytes) in the 2016 and it is expected that for 2018 the Internet traffic will exceed the 1,6 zettabytes per year, the consumed in high definition by Internet is given by the devices with which the end user already counts.
The large number of these thousands of bytes are consumed by mobiles. It is estimated that more than half of the IP traffic will be generated from different devices to the already traditional desktop PC, leaving this consumption dedicated to Smart Tv and the number of appliances that update their status automatically, what we call these days internet of things, they will all be responsible for more of the 50% of all internet movement.

All this wireless device traffic - including mobile and Wi-Fi - will significantly outpace the wired traffic, this will be practically reserved for large servers in the super computing and data processing stations, globally, mobile connection traffic will grow 11 times from 2013 to 2018, reaching a total of 15,9 exabytes per month, representing an annual compound growth of 61%.

IPTV or video over the internet grows at a high speed, experts expect that for 2018, more than a million minutes will be going through the network at any time, this will mean that 79% of final consumer traffic will be video, except communication between the servers and from machine to machine; during the 2014 this figure was in 66%. However, companies like Cisco warns that this percentage does not include P2P traffic; if this field were included, the video estimate may be between 80 and 90%.

"The number of devices connected to IP networks will be three times larger than the world population in 2021. There will be 3,5 networked per capita devices in 2021, versus 2,3 networked per capita devices in 2016. Accelerated in part by the increase in devices and the capabilities of these devices, IP per capita traffic will reach 35 GB per capita in 2021, compared to 13 GB per capita in 2016. Broadband speeds will almost double for 2021. For 2021, fixed broadband speeds will reach 53,0 Mbps, compared to 27,5 Mbps in 2016. Video on the Internet to television grew by an 50 percent in 2016. Internet video to television will continue to grow at a rapid pace, increasing 3,6 times before 2021. Internet video traffic on the Internet will be 26 percent 24 percent on 2016. Consumer video traffic (VoD) will almost double for 2021. The amount of VoD traffic in 2021 will be equivalent to 7,2 trillions of DVDs per month. Content Delivery Network (CDN) traffic will transport 71 percent of all Internet traffic in 2021. The 71% of all internet traffic will cross CDN in 2021 worldwide, compared to 52 percent in 2016. " These important figures are part of the forecast and methodology 2016-2021 published by Cisco.

After knowing these figures, he is concerned about how the audiovisual production industry is prepared for this. That is why we take advantage of the visit to the country of Joe Fregoso, current Regional Director for Latin America of the company Ooyala, one of the companies of major importance in the production of video over the internet and we asked:

Luis Pinto: What brings you to Bogota?
Joe Fregoso:
We are here with our first Media Logistic forum for the Colombian market, an event we are already doing in 21 cities around the world, in Europe, Asia, Australia, the United States and Latin America, and what we are trying to do is show our platform that allows the optimization of workflows within the Broadcast industry and within the content production industry to automate and make these flows much more efficient.

Luis Pinto: Was the company part of Google?
Joe Fregoso:
Two of our founders worked for Google in the video part, so the root of the company has an origin in these founders. However, we have never been affiliated with Google, what yes, is that we have a heart, a nucleus based on analytics. We are analyzing all the processes, all the interactions of the audience with the content, all the workflows and based on that accumulation of data we can interpret tendencies and offer solutions and recommendations both to the users of our platforms and to the audiences in the consumption of content. What we are, an independent subsidiary of Telstra, which is an Australian Telco, which is the fourth largest Telco in the world

Luis Pinto: What is Ooyala developing?
Joe Fregoso
: In Ooyala we are offering the evolution of the Online Video Platform (OVP), we are working on an integrated platform that is Infinite Video Platform (IVP) that has three components, one of them is the Media Logistic platform, which we were presenting in the Bogota forum. The next component or product line of Ooyala is our online video platform and lastly we have Asset management for monetization of digital content.

The combination of these three platforms allow us as a supplier to offer a end-to-end solution, from concept, scripting, recording, editing and all those workflows that are part of a content production flow to delivery in a device, be it a mobile, a computer, a Smart TV, a Tablet, with the right resolution at the right place at the right time.

Luis Pinto: What workflows does the platform support?
Joe Fregoso:
We support any workflow that is part of the content production industry in any of the stages of production, document management, legal or executive approvals, all those steps that are part of a process of delivery, design, development of content is what our platform manages and orchestrates in some way communicating with all the different elements of each one of those stages of the process whether they are own resources or even resources that can already have an organization.

The name of the product is Flex and the reason it is Flex is because it is flexible, we can make configurations based on the needs of each client both from their workflows and how we connect all their resources to how we make the installations of the software itself and of the content itself, is an extremely flexible platform that is designed so that we adapt to the needs of the client and not the other way around.

Luis Pinto: Why are they in Colombia?
Joe Fregoso:
While Ooyala is a global company with offices around the world, our largest is in Guadalajara and we have a team of engineering, development and support in Spanish. It is also very important to have a local presence, we have a Latin American presence and it is to be with the right partner and for that we are very pleased to be able to work with Videolec, besides offering the services and the support that we have in Spanish. We also have someone who has extensive knowledge of the local market and relationships that it would take years to establish.

Luis Pinto is an advisor to TVyVideo + Radio magazine. You can write to lpinto@tvyvideo.com

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