Transmedia has been a production model that links technologies such as the Internet and new devices and platforms for dissemination and exhibition of products. Today there are successful cases from Spain and the Netherlands, to mention just two examples, but in Latin America, what is being done?

Recently in Colombia Mediamorfosis was held, a forum in which the subject was discussed with experts from all over the region, in which the guests highlighted the changes that this type of production implies as part of the logical audiovisual evolution proposed by technology.

Argentina is one of the few countries in the region where this type of content is being developed, generating participation and crossing of audiences in fiction programs, realities, or journalistic products. Of the rest of the countries of Latin America, little is known.

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Some of the reasons why this situation arises, assured the participants of the forum, is through the current experimentation phase, they are seeing what the models are like, what things work, what things do not. This becomes even more complex when, in parallel, new technologies such as virtual reality and augmented reality enter the markets, that is, it is a world in constant movement. Without talking about the economic issue, because the budget for transmedia production is also disruptive, each platform has its independent way of monetizing.

The transmedia content is based on the intention of producers and filmmakers to imagine, create, experiment, search for new options, linking other areas that previously had no direct relationship with production. There are many options offered, above all, to have a closer relationship with viewers. And you, are you already thinking about transmedia content?

I remain attentive to your comments on the broadcast industry at rsanta@tvyvideo.com

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