International. The Belden Group, owner of Grass Valley, announced the acquisition of Snell Advance Media, SAM, a news that will undoubtedly generate changes in the global broadcast industry.
Although the terms of the business and the value of the transaction are not yet known, it transpired that the Belden Group plans to integrate SAM with Grass Valley and leave all the product lines under the name of the latter. Tim Shoulders will be the president and CEO of both companies after their union and its headquarters will continue to be in Montreal, Canada.
The Belden Group again surprised the market with these movements in the broadcast world, which are not new. It is recalled that in 2012 he acquired Miranda, and in 2015, after buying Grass Valley, he joined both companies under the Grass Valley brand.
Tim Shoulders, president of Grass Valley, said in public statements that "With this investment, Belden again demonstrates our commitment to the broadcast industry." Adding SAM employees and products to the Grass Valley family expands our global reach, makes us more agile and provides even more domain expertise to improve the industry-leading solutions in Grass Valley. "
On the SAM side, things are not different either. In 2014, Quantel acquired Snell and at the end of 2015 they made the name change as it is known until today Snell Advance Media, SAM.
It is expected that during the next NAB Show in Las Vegas, more details of the business will be known.