Latin America. Due to the high costs for a medium and small broadcast company to renovate their low power transmitters, more and more are leading, from their engineering area, the equipment upgrade. Even this has happened with analog to digital transmitters.

David García, director of international sales at Broadcast Concepts, told TVyVideo + Radio that this is a trend that is growing in the region mainly because of the economic issue, seeking to extend the life of the team, investing in what is really needed.

"Not only does it represent savings, they can make more efficient the equipment that at the time was very good and today they do not work as well, we see it in countries like Chile, Peru, Argentina, Bolivia, Salvador, Honduras, Guatemala. they are beginning, "he said.

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This is just part of the service provided by Broadcast Concepts, helping to upgrade the transmitters, both by doing the full update work, and by selling the parts required for the update.

This is achieved thanks to the fact that they have a production plant equipped with the latest technology and a trained human team, which gives them the opportunity to customize, another of the company's characteristics, to make solutions tailored to their customers.

This trend occurs in low power transmitters and up to five kilowatts, depending on the experience and capacity of the engineers who perform the process. The transmitters of greater power yes usually buy them new.

David García concluded that the type of sale he makes from Broadcast Concepts is not cash, it is about solutions. "We offer the customer the solution they need, not what we have in stock."

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