Peru. The Coordinator of Local Media of Peru, Medios Peru, a guild that represents more than 700 radio and television stations operating at the local and regional level throughout the country, expressed its total rejection of the Law that prohibits the contracting of state advertising in private media.
The following is the pronouncement of the guild:
We regret the decision of the Board of Spokesmen to exonerate a second vote of the aforementioned norm and we request the Executive Branch to observe the autograph of the law and find formulas to regulate state advertising and not to prohibit its dissemination in private media.
We ask the Executive for a better regulation of state advertising, in such a way that public investment does not concentrate on the major media of the capital, but rather, be distributed in the media of the country under new criteria and taking into account the reality of each region or city.
We urge the Congressmen, representatives of our regions to speak out and promote a new formula of public investment in advertising, taking into account and including local and regional media throughout the country.
In several provinces and cities, state media have no presence or are the least preferred by the population. Access to social networks is limited and deficient, therefore, they are not the best channels to disseminate issues of interest to all Peruvians.
Finally, we express our concern that when this Law is passed, the work that our organization has done in the last two years is truncated so that state advertising becomes more inclusive with the provincial media; However, our struggle and management will continue along the same lines, trying to get the attention of the State in an equitable manner and without discrimination.