Latin America. The consumption of online content through streaming increases and the consumption of illegal content is reduced, in large part thanks to the presence of low-cost content platforms such as Netflix, which offer streaming video services with a huge catalog of series and films. As every year USAstreams.com conducted a study on the consumption of online content in Latin America.
The study conducted by USAstreams.com, in January of 2018 in Latin America, on a demographic basis of 8785 people with ages between 16 and 65 years, and with the data provided by the main providers of streaming radio and television streaming services, confirms that one more year the consumption of online content increases and makes land for traditional radio and TV systems.
According to the results of the survey for the Latin market, more than half of the radio users do it by streaming and the 70% of the minors of 30 Latino years only consume content via streaming on YouTube, Netflix, Spotify, Amazon and the different online platforms. Its growth is of 15% with respect to last year. Among the population over 50 years there is no significant increase and only an 40% consumes content by streaming regularly.
One of the novelties to be highlighted is in the section of legitimate consumption, this year, only the 40% of respondents consume illegal content without it being a problem, and the 60% use payment services.
The consumption of content on mobile devices (phone and tablet) rises unstoppable, being the main means of consumption with an 82% and the PC passes to only the 10%. Other devices such as smart televisions and streaming box like Roku open a gap in the market.
The consumption of video on demand far exceeds the preferences of open television, which reflects that people are increasingly interested in choosing what they want to see. The main television channels add to offer streaming content. The 90% of the television channels offer their programming also online, and the 55% of these offer content on demand.
Total percentage of users who regularly consume streaming content, by country: Spain: 74%. USA: 70%. Brazil: 65%. Chile: 64%. Argentina: 62%. Peru: 62%. Mexico: 62%. Colombia: 55%. Ecuador: 54%. Venezuela: 46%. Costa Rica: 63%. Uruguay: 66%.
Devices used: Phone: 51%. Tablet: 31%. PC: 10%. Other: 8%.
As a novelty to highlight, this year the study indicates that the phone is the most used device to consume online content with a considerable annual increase, followed by the tablet and finally the PC that loses positions.
Place: Home: 80%. Work: 5%. Other: 15%
Average daily time: More than 60 Minutes: 48%. From 30 to 60 Minutes: 32%. Less than 30 minutes: 20%.
In the section of audiovisual content providers, YouTube continues to be the undisputed leader with an 70% of preferences, followed by Netflix growing with respect to previous years, with a market share of 20% and Amazon that is positioned as an alternative to Netflix. According to the results of the Audiovisual Content Consumption survey, music videos are the most watched type of content, followed by series and films.
In the music section, Spotify is the preferred platform for users followed by Itunes and YouTube, which, despite the investment, can not position itself in the music section, although each year it is positioned better, for now the numbers indicate that the battle for Being a leader in musical content is not defined.
The purchase and registration of domains to create web projects also continues to increase, where an 15% of respondents confirmed that they bought a domain and 30% was interested in having an online project.
The complete study can be consulted by clicking here.