With effort, enthusiasm, dedication and faith, the Cristovisión channel has managed to be on the air and win viewers and followers both in Colombia and abroad, fulfilling its goal of taking the message of the Catholic Church to the community through the operators of television by subscription.
Luis Fernando Riveros, Cristovisión's technical director, told TVyVideo + Radio that almost all of the Canal's content grid is produced in-house, thanks to 14 television producers, 60% of them young people committed and interested in the Canal process. They have recording during 18 daily hours, in which they transmit masses from different places, as well as news, magazines and youth content.
"The channel is a non-profit organization, so they do not have commercials and their support is through the money received by some 70 thousand donors who help with whatever value they can and want to give. Therefore, investments in technology in the Canal are limited, "said the Cristovisión Engineer.
To support the operation, the engineering area of the Canal is composed of seven professionals, divided into two areas, one of television, with four engineers dedicated to the services that maintain the production infrastructure, and another three in the area of information technology, which specializes in internet, IP and TV services.
Cristovisión has a strong work rhythm because it is on 7 / 24 air. The biggest challenge is that the 90% content is live. The live transmission is made with equipment based on wireless networks 3G and 4G, as well as wireline. In its headquarters, the Canal has a television studio and different stages to record their programs.
The Fontibón Cathedral is another recurrent site of the Canal, since from there content is broadcast as Masses and special programs. Due to the fact that it is a constant scenario for the production of content and also the Canal headquarters is a few blocks from the temple, both buildings are connected by means of fiber optic links.
Continuing with its religious vocation, Cristovisión carries out transmissions from different cities in Colombia attending the specific activities of the Catholic calendar. They also have agreements with the Vatican and other religious communities for the transmissions, such as the different public meetings of Pope Francis. They have even made pilgrimages to different sacred places for the Catholic Church, both in Colombia and abroad, which are transmitted by the Canal.
Adapting its users to new technologies
Since Cristovisión's target audience is adults, it has been a challenge to be able to approach them with the new digital platforms. They started using streaming, then moved to social networks. They try to conjugate everything by taking their target audience by the hand. According to Luis Fernando Riveros, it has been a good experience through which they have been able to reach more places, such as the United States and Europe.
Today, in addition to the signal that is broadcast by pay-TV systems, they have live streaming, mobile applications and broadcasts on social networks. With these digital media they have been able to evolve and adapt to new conditions of access to the user and subscriber. They consider it to be the present but they take it with caution.
New projects in progress
Today the channel works in SD. They have plans to migrate to HD but they are in the process of collecting the money to be able to make the migration. It is expected that at the beginning of 2019 they may be executing this project.
For the adoption of new technology, the Cristovisión Engineer emphasized, they make a technical study, with which they identify the needs and the best equipment and systems available in the market that can help. For the choice of brands, they ensure that they have integration between the solutions, because they are not single-brand.
Radio is another of the projects that Cristovisión wants to carry out. They have had some experiences with podcasting and it is the next objective they intend to develop.