The trends identified by the direction of Channel Thirteen on how television is viewed are that each time satellite consumption is lower, while mobile consumption grows. Therefore, the Canal's strategy revolves around producing contents that respond to these demands.
"Today we need to take the step to be a producer of digital content, because the equipment that the Canal has continues to be traditional television. The reason is not only the scarcity of resources. The target audience, located in the Andean Region of the country, includes remote areas in rural centers, where there is still a high consumption of television and therefore can not neglect the traditional screen, "said Catalina Ceballos Carriazo, manager of Canal Trece.
At 2017, the channel began strengthening its digital platform. The website was renewed, in order to have options to have longer content. A next step will be the own channel to host the contents and an application to easily access the contents from mobile devices.
Today, thanks to TDT, the channel has HD signal and some analog signals. It is expected that for 2020 they can have the 100% of the signal and all the production equipment in HD.
The next step
In 1998 Teveandina was born, the regional channel in charge of covering the south eastern region of the country. In 2001, after a difficult period for the Canal, it was transformed into Channel Thirteen, for which the image was redesigned and a specific program was created for a niche audience that at that time was not well attended, the youth.
"Canal Trece has a focus from its contents on cultural and educational issues, fostering a critical, inclusive and diverse audience. Since the origin of the channel, part of its identity has been the emission of music videos, with themes that can be told through music, "said Catalina Ceballos Carriazo.
This evolution involved changing the initial scheme and start producing in the Canal facilities, something that had not been contemplated in its infancy. For this, they have an engineering team composed of seven professionals.
The engineering department is divided into two segments. The first is IT, which supports the development of streaming for the production of digital content and provides everything related to software and hardware. The second is the TV engineering, which has emissions, transmission, and verify that the satellite signal with all cable operators runs smoothly.
And since the current dynamics of television are very important for the Canal, they try to be always updated. To qualify, they have taken advantage of the European Union courses with the support of the National Television Authority, ANTV, on Digital TV. In addition to the courses that manufacturers and distributors provide on the technology they use.
When choosing technology, the Canal does market studies based on the requirements of each of the areas, to take the best option between price and quality. Although the channel does not usually continue with a specific brand, in relation to the shared environment they look for brands that are related to avoid operational problems.
Highlighting its Director that Channel Trece has for 2018 projected the renovation of its technology so that all the shared environment of the postproduction area is in HD. Today with the teams that are running the processes have become a bit slow due to obsolescence.