One of the most important television production companies in the country is FoxTelecolombia. In its headquarters located in the center of Bogotá, it has an area of 23 thousand square meters with a complete audiovisual infrastructure that has grown during the last year.
Jorge Jaramillo, Vice President of Operations and Technique at FoxTelecolombia, told TVyVideo + Radio that from the engineering area the success is due to the production model implemented, which is based on processes and in which the engineers are part of the production from that the libretto arrives.
"We have a different engineering model, focused on processes, flows, which is involved in the productions, solve and anticipate problems, which before the engineers did not have to review. Today the flows of the data that comes out of the recording are engineering problems. Being a creative industry, engineering is done with many talks, in which ideas arise, with trial / error, practicing, testing and learning what can be applied and what can not, "he said.
This production model was defined with the evolution of technology, at the time when the cameras stopped being boxes of producing images that were stored in tapes and were transformed into storage systems housed in hard drives, and another kind of information. Great engineering became a great flow.
The transformation of FoxTelecolombia began in 2012, when the president of the Company, Samuel Duque, adopted models of film production for the series, that is, very careful productions, recorded in a single camera, without allowing continuity effects. With this model they have begun to produce series that are broadcast in the United States. To achieve the success of the model, within the company had to strive to understand the flow of film to apply to video recording. Thus they united the virtues of both, the quality of the cinema with the speed and the cost of the video.
"This production model also included the change of technology. Today the cameras are film, optics, photographers are from film school. The film director has also learned how to make his first editing cut as it is done on television. The second big change was in the treatment of the image. The video control that was previously done in the recording, happened to be done in postproduction, "added Jorge Jaramillo.
The evolution of technology
In order to support the growth in the production of serials, novels, realities and live programming, both in its headquarters in Colombia and in Mexico, it has several projects underway. Among them is the renovation of the cameras. According to the Vice President of Operations and Technique of FoxTelecolombia, from the technological point of view, everything that goes on the market can be applied to TV, that's why they are a creative industry.
From the engineering are studying how the viewer is changing their consumption habits. A topic that initially would not be of interest to the producer but should be integrated, must understand how OTT platforms, 360 video, the proportion of cell phones and mobile devices.
"Before, a story began to be aired and in the course the story line was changed if it was not working for the audience. Today all the complete chapters are delivered before going on the air because it is immediately available on platforms. This is the new consumption and the challenge for engineering that has reduced their times. The engineering must be attentive to the analytics of new consumptions to apply them in the productions, "said Jorge Jaramillo.
The innovations in construction have also been applied to the creation of a scenographic street that facilitates recreating any environment and that equates the headquarters of FoxTelecolombia to the film studios of the United States. This adaptation of its headquarters, in which eight studies operate, follows the expansion implemented a year ago with the acquisition of joint wineries at its headquarters and where they will unify all the company's offices in one place, such as administrative offices and of sales.