efd innovates with RED products in Mexico

Mexico. The audiovisual equipment rental company and content producer efd (Equipment & Film Design) offers the Mexican market the main advances in technology, such as the most recent advances of the renowned RED brand, said Nela Fernández Gaos, director of Marketing of efd.

"With RED we present a new sensor; It is not so much a new camera, it is the same camera that was already known in the last two or three years. The new generation of cameras is called DSMC2 (Digital Stills and Motion Camera), 2 because it is the second generation. The novelty for this year is this sensor, which is known as GEMINI. It is an 5K sensor, which is an ideal resolution in terms of optical coverage, Super 35 aspect format, "he said.

He added: "Then we have an 8K sensor, which is MONSTRO, it's a full frame sensor, it's more limited the optics; precisely now that full frame optics are coming out, but this is a Super 35 sensor gives many options of optical coverage of those that already exist, optics that were already manufactured for the cinema. It is an 5K Super 35 sensor; the size of each pixel is 6 microns - that is the largest pixel size of all the sensors that RED has taken from the beginning -, it has removed six sensors in the history of 12 years, it is the sensor with the largest pixels. As it is a larger pixel allows a greater absorption of light, it is a new and better pixel design ".

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Fernández Gaos stated about the performance of RED in Mexico: "It is the first time they are in Mexico, that I know so far has not been used in a commercial filming. It was just shown on Apple for public availability, it had already been shown a few months ago, but it was not available to the public, it was developed at NASA's request for a space project, that's why it's called GEMINI. It was announced and had a lot of reaction from users, asking how they could get it. It was as a result of the requests of the users that RED decided to develop a version to put it in the hands of the users. The one designed for the space was a sensor that had 3200, it was low ligth, it was not normal, for the user it was enabled the double sensitivity 3200 + 800, which gives the user the possibility of using it outdoors like any other camera 800 or also enable the low ligth function ".

Text written by Vlad Martínez, special for TvyVideo + Radio.

Quoting products and technical services for Latin America

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