Latin America. In Latin America, the growth of over-the-top (OTT) platforms is growing rapidly. In countries such as Argentina, Brazil and Mexico, the trend of creating more and better OTT services is on the rise. And to guarantee the quality of the content, Interra Systems offers innovative and cutting-edge solutions, said Juanchy Mejía, sales director for the Southeast of the United States and Latin America of the company.
"We are doing very well, especially in the OTT area. All that platform that nowadays end users are developing projects and seeing the tools they need. In Argentina, Brazil and Mexico, they have expanded their operations, they have increased Baton's license capacity; some evaluating the tools for the Orion OTT platform. We were preparing a long time ago for this, several of the users are planning their projects to develop the OTT platform, but the growing OTT market is just around the corner. It is already a reality, "said the executive.
On the economic and political variations in the region, Mejía commented: "Not only the variation of the dollar, but the particular economies and the political changes. In Interra we have been quite flexible with the public in Latin America, especially in terms of payment, special prices, very favorable conditions so that we can work according to your needs. What we want is to help end users survive. That your business is feasible and profitable. That quality control of content and its management is the key to success for those end users. "
He stated that his presence at recent fairs in Mexico offers several business opporunities for the company: "Show in detail the options and benefits of the Baton and Orion system, many of the people could not attend NAB and see it in detail, that's What we are doing here, bring them the post NAB. The things we announced in NAB that we were going to implement, are practically already implemented or are much more developed. "
Text written by Vlad Martínez, special for TvyVideo + Radio.