The technological development that the audiovisual industry has experienced in recent years, such as the massification of OTT and VoD platforms, has allowed more and more options to view content and increase the offer.

This is how we have come to the figures of YouTube, platform in which more than one billion hours of video are played daily and Netflix announced that by the end of 2018 will reach the 1000 series and original content films available on its platform. In terms of investment, Netflix disposed of US $ 8.000 million in producing content in 2018; Amazon almost US $ 5.000 million and HBO about US $ 2.000 million.

These are just some cases of a long list of examples that could be done, with content production that stands out for its quality, innovative, making use of new platforms, with transmedia content and reaching a wider audience.

- Advertising -

In this scenario, there is an element to highlight and that, according to the most recent report of the Ooyala company, today the 60% of online video is consumed through mobile devices, with a trend that continues to grow every year.

Undoubtedly, this is a great moment for video production, which highlights high quality and consumers with a marathon appetite for content. In this scenario Latin America Latina is also playing a leading role, as more and more content with creativity, talent and local production are seen all over the world.

Richard St.
Author: Richard St.
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

SPONSORS














IN OTHER NEWS

article thumbnailColombia and Mexico are two of the countries in Latin America that have made the most progress in the digitization of state archives. It is estimated that they do not pass ...
article thumbnailThe focus on the user becomes the most important success factor in a video strategy for any window in general, under the ...
article thumbnailInterview held within the framework of the Smart Cities Inclusive conference with the international guest Juan Pavón Mestras. By: Mg. Luis...
article thumbnailWhen OTT platforms are used to reach the public, the missing element in the equation is video production. Here they come into play ...
article thumbnailWith the consumption of accelerated video and the greater number of platforms and devices to consume this video, the competition to win the ...
article thumbnailFor the Russian Football World Cup, Fifa officially authorized the use of the video arbitration system, known as VAR. The stadiums in America ...
article thumbnailWith this trend, technology and communications are being decisive to leverage the speed of changes in an industry that ...
article thumbnailIn the second part of this interview with Sol Beatriz Calle D'Aleman, topics such as the challenges in the protection of copyright in ...
article thumbnailThe technological development that the audiovisual industry has experienced in recent years, such as the massification of the OTT and VoD platforms, has ...
article thumbnailDuring the last three years, the National Television Authority, ANTV, and its Board, began a process of strengthening the sector that includes the ...