Before stopping to look at the brochure I started thinking about how positive it is that a simple intermediary such as Target (incidentally, frequently visit retailers like Wal Mart or Best Buy and never saw any with this type of educational material) is being concerned to educate and inform their customers in selecting one or other technology.
And it may manufacturers are implementing ambitious training programs and training for its distributors, but what really matters is (and it dawned on me the brochure in my hands) than those who develop technology to work closely with its representatives in each country to ensure that your message will reach the purchasing manager of a new convention center or a hotel -independent that are customers or not you may be thinking of changing your digital signage system, because when they want to buy They think technology will buy it from one who has been educating.
Latin America is a very conducive to this territory. I can say without fear of contradiction, that many business executives and potential customers do not yet know the differences between the two systems, the advantages of one technology or the other; I know that retail stores in Colombia, where I live, still hear people from all social levels holding discussions on whether to buy an LCD or Plasma based on inconsequential aspects, such as what is the newest form; What is worse is that there is always an adequate response from advisers stores.
So I think it is very important to dedicate ourselves to promoting education as the only real effective way and gaining market penetration. In an era that has many changes in audiovisual formats lack of information about it is almost a sin. They still owes the brochure, but what I can say is it was very entertaining.
Until next time.