InfoComm held its first training course in Colombia. The results were more than positive. The desire to professionalize increasingly daily work was the main feature of the audience.

by Julian Arcila

Between the 5 and 7 past March, InfoComm held in Bogota, Colombia, its training course on the fundamentals of the industry audio and video, seminar attended by about 40 representatives of recognized companies in the audio and video in Colombia , Venezuela, Ecuador, Dominican Republic and Panama.

The course was characterized by the wide and varied given information, which, in addition to its ease of apprehension, presented the basics of audio systems from its own production of sound, and the production of visual signals.

Both show organizers to the editor, the event was quite important, initially because it was the most international of the seminars held by the association (which AVI Latin America is the official publication for the region), but also by the category of the attendees was represented in several of the most important companies in these countries.

AVI LATIN AMERICA Rodrigo Casassus spoke with Coke, InfoComm International regional manager for Latin America and the Caribbean, who gave some important comments on the future of the entity in the region.

About the seminar Rodrigo said: "I started the course give another name in Mexico. Last year we were there and in Brazil and this year is scheduled for Colombia, which just had, and Brazil, again, to April this year. Then we will go, if we finish the design course facilities, to Argentina, Monterrey, Mexico, and Brazil again. "

Growing markets

Merely take a look at the mass present at the seminar, as well as pay attention to comments made by it, are elements that are sufficient to understand why InfoComm turned his gaze to Latin America. However, in an interview with Rodrigo, understanding became even more palpable.

The fundamental reason estiva global expansion that are experiencing the industries concerned; Latin America has not been immune to this trend.

"The audiovisual market is basically a global expansion. What we are doing is to realize a desire of the members of the organization, which is to have a presence throughout the world. Let's say that Latin America is one of those boundaries that had to be explored as we have many members in this region; so we had to start developing material Castilian and products designed for the local market. There are still things because the market is still small relative to developed territories, but worth starting to study how we can better serve our members on this side of the world serve, "said Casassus.

But how do to the markets grow? The answer is always the information, training. As proven by the experience in other industrial segments, dedicated dissemination of specialized information is the best way to impact consumer behavior; in other words, education is a well managed chain can easily move the register, at all levels.

With the above was agreed Rodrigo. "People are starting in this industry without much preparation, as 'puller', what it was a few years ago in the United States. What happens is that having more dynamic markets, where there is more money, they also have the possibility for companies to start investing more resources in training its staff. That is why perhaps the success we had with the seminar Colombia, because people want to know and learn about their work in a more professional view ".

On the most important markets in the region today, he said Casassus are Mexico and Brazil, to have the strongest economies in Latin America and there is no denying that there is a great relationship between technology and the availability of resources. "Countries like Colombia, Argentina, Chile are not far behind, as are markets whose economies are doing quite well and there are resources to invest in audiovisual technology."

The vision of other markets

But one of the elements remaining in the atmosphere after the seminar is that growth in the region with regard to the audiovisual industry is homogeneous. In that sense, the editor consulted businessmen and representatives of firms from several countries (Venezuela, Panama and Ecuador), who gave an idea of ​​what is happening in their territories.

In the opinion of Jorge Him, general manager of the Panamanian company Gauss Systems, this market is being boosted by the large number of conferences and corporate meetings to large international firms performed more frequently in the isthmus. "In Panama companies make a lot of meetings, trainings and sales promotions. There is also a strong segment that is shows, fairs and conventions, "said the manager of this company dedicated to the rental staging or equipment rental for shows

Venezuela, meanwhile, is a very diverse market that presents a wide range when the demand for solutions. On the one hand, the petroleum segment requests very specific applications 3D display, stereoscopic and immersive display systems; in contrast if a smaller market such as mayors and governors look can be seen seeking applications for urban security where they can centralize many management teams video, as reported by Hannibal Abdulkhalek, sales manager of the company Strix, which it is dedicated among other lines to display and audiovisual systems focused on the scientific area.

In Ecuador the audiovisual industry is barely outperforming said Isabel nursery, the company Galo Khalife & Associates, which develops integrated communication projects. He added that "five or six years ago the technology or equipment which are now used in the segment of the show could not see; industries that are driving this development mainly belong to the corporate segment in terms seminars, seeing this demand mainly located in the municipality of Quito.

What hinders the development of the industry?

There are various elements that professionals identified as obstacles that look for greater penetration of technology in their countries. Now, the situation is far from that seen in other segments: prices and lack of access to knowledge are now in the public pillory.

Ecuador is an example of this. In addition to the above, a third factor rears its head and tariff difficulty of the country when importing technology. The price is a common element to all of Latin America, but perhaps the most notorious negative factor is the lack of knowledge.

"Many of the applications in Quito and in Ecuador start of empiricism. The technicians will connect a cable and the system works well, but neither the concept nor why the operation thereof is controlled. In addition to that there are many people who know the equipment, there is not much to teach "nursery, one of the women present at the seminar he said.

Venezuela suffers from similar elements in the view Abdulkhalek. He explained that for technology among tackles this country must counter the price factor with higher education, because when a customer knows what they're buying tends to be more diligent with the available resources.

But despite all the above, it is worth saying that in Latin America important seeds have been planted, they have today to the region as an important market for audiovisual technology. This public participation in the seminar InfoComm is at least a sign that professionals are interested in developing this industry in a territory where empiricism has been the king.



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