altStep by step, Manuel Riveros has earned an important place in the television industry, leading the development and constant technological upgrading of the Colombian TV producer.

Richard St. Sánchez

40 years of Colombian Television has been producing novels and dramas, among other programs, Manuel Riveros has accompanied her in 30 years. And although at first was linked to the administrative side, the experience and knowledge gained enabled him to lead the technological changes in the production of audiovisual content.

Since joining the company had the opportunity to know the processes of a television producer and programmer. First he served as internal auditor, a position from which he had access to all areas. He went on to address systems and then passed to the direction of technology and systems, a position he currently serves.

"In my profession I managed a holistic training, both the administrative part and in the field of production and technological convergence and accumulated experience it was easy to assimilate technological changes in the production of audiovisual content and it was taking office Director of Technology and Systems, from this area contributing to the achievement of corporate goals, "said our Professional of the month.

Just the desire to Manuel Riveros to keep abreast of technological advances, has become their main effort in professional matters. So he extended an expertise in technology management and a master's in business administration in Internet and electronic commerce.

It notes that the accelerated obsolescence of technology, who had lived in the computer field, has witnessed in the television industry in recent years, generating one of the main challenges of his job.

"Unfortunately in recent years we have witnessed NAB an avalanche of technological trends, formats and innovations that make increasingly complex decisions, because this industry has always been characterized by having expensive technology. But besides expensive, life is reduced and so is financially not easy to justify an investment, "he said.

Near the academy
Our professional of the month has always been linked to the academy, which has served both for personal and professional growth. In addition to his career as a systems engineer, has completed different specializations in financial management, strategic management of information technology, technology management, business management in the new economy, in addition to the master said.

But his relationship with the academy is not only as a student, because from 20 years is linked taught at several universities, including at the School of Business Administration, EAN, undergraduate and graduate students, as well as the Sergio Arboleda, the St. Thomas and Antonio de Nebrija in expertise in building and leading companies.

Also it highlighted in your book do academic Information Systems and Administration, who wrote between 1996 and 1997.

All these academic experiences trying to apply them in their day everyday, usually starting very early in the morning, reviewing by the main measurements of the audience of television, emphasizing marking productions to air Colombian Television.

"I also reviewed the main work fronts, both in production, post-production and in the area of ​​IT. You have contact with my closest collaborators and do a thorough review of both the agenda and the mail, editing rooms, music composition and in some cases visits to production outdoors and in our studies, "he said.

It also participates in various committees which generated great synergy with the other company addresses. Since its direction has committees in the morning to the technical areas of procurement and new business, which is easier to monitor each of the processes. It ensures that the departure time is, as for all those in the television industry, uncertain, "is not always when you want".

great challenges
One of the great challenges that has faced Manuel Riveros as director of Colombian Television, has been the technological adaptation of the production, at a time when the technology was developing. She told, this situation goes back to 2005, at which point the risks of providing production equipment and post a new workflow were very large, because it implied a substantial change in the way we produce dramatized.

"Fortunately we managed to implement the flow with great success. A computer level we have developments In House very interesting, both in the commercial area and in the production area, in which an information system that allows us to integrate the workflow from the development of scripts, through plans developed and production control, until the final payment of the talent involved, reporting directly to the ERP of the company. "

The relationship with your workgroup is a constant challenge, because it states that one of the most complex issues is knowledge management and retention of talent, because, in many cases, can not retain talented people because it would slow them down development professional.

"Colombiana de Television has been the cradle of many talents in the technical field and especially in the artistic field, in series like Parents of Children, which took to the air over 17 years or Women on the Edge, to name just two, who they have been the launching pad for many of the stars of our television. "

** Family and football
Being born in the municipality of Choachi, near Bogotá, the Colombian capital, gave Manuel Riveros a taste for the countryside to the point that he declares himself a lover of nature. For this reason, for the last ten years he has spent most of his free time on a family farm.

This pastime he enjoys with his family, consisting of his wife Mayte Queen Mariana and her two girls and Manuela seven and ten years. With them also enjoys travel and gastronomy, also seeks to share the family as long as possible.

Another of his passions is sport. In his spare time usually practiced squash, swimming and, as an amateur, is everything that has to do with football.

"Football excites me although I do not practice, I suffer a lot with the selection Colombia, especially when not playing well and also lost. Same with my soul team, Millonarios, whom I have not seen a decent campaign in recent years. I am internationally fan of Real Madrid but Barcelona must admit that in recent years has been much better. He also admire Manchester United, "he said.

Richard St.
Author: Richard St.
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.



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