altThrough a multimedia server, transfer live video monitoring application for transit "# trânsitoaovivo" in Brazil, which has been very well received by the population supports influence.

by Wowza

Based in Brazil, 2 Mobile Marketing Digital LTDA is specialized in building institutional business software developer. His most recent project, # trânsitoaovivo, which works with the Wowza Media Server is an innovative application to display traffic from mobile devices that allows users to view images of live videos from major highways and intersections of Brasilia (Brazil).

Launched in April 2012, the application has been well received by users because it is easy to use, stable and has functions to share on social networks. Furthermore, it is in a rapid process of expansion that seeks to add new features and transmissions at your service.

The growing problem of trafficking in Brasilia
Brasilia is a planned city, built in the years 50, which combines landmarks of modern architecture with a visionary road design. Major highways connecting the main points of the city, allowing drivers to travel long distances without having to stop for stoplights.

However, as a result of the growing economic development of Brazil and the increase in population in the communities surrounding Brasilia, this city is experiencing many of the traffic problems that afflict the rest of the country: congestion during peak hours, insufficient parking and increased of the traffic jams. Due to all this, Brasilia had to expand its road infrastructure and incorporate more conventional ways of traffic signage, like any other important city.

To complicate matters, Brasilia will host two of the most important sporting events in the world in the next four years. In 2014, the matches of the World Cup will take place in Brasilia and in 2016, the city will host the football matches of the Olympic Games in Rio de Janeiro. Therefore, it is expected that the volume of traffic in the city will continue to increase over the next few years, as large infrastructure projects and a greater number of tourists make their way into the city.

Seeking to alleviate the problem, Brasilia installed transit cameras at strategic points throughout the city to provide motorists with real-time video of the evolution of traffic conditions. However, transit videos did not allow online integration and users could not access them from their mobile devices. Therefore, the solution only reached a small number of drivers.

In addition to traffic problems and upcoming international sporting events that could worsen the situation, 2 Mobile also identified the limitations of the current system of monitoring traffic. Consequently, the company saw there the opportunity to transfer live video from traffic cameras directly to mobile devices and allow those viewing the material the opportunity to comment, share and interact through communities of social networks.

Other companies had already begun to stream content from traffic cameras to mobile devices, but none of them had managed to broadcast live video. Applications are limited to providing continuous photos "live", which reduced the quality of the user experience. The biggest challenge for Mobile 2 was finding a way to ensure a live video stream, continuous, and uninterrupted internet infrastructure that was known by blockages and interruptions.

To generate revenue, 2 Mobile planned to sell advertising in its live traffic viewing application. However, advertising should be incorporated directly into the screen, without compromising the viewing experience. The success of the model also depended on the ability to reach the largest number of viewers, which meant that 2 Mobile would have to make its transmissions accessible to a wide range of mobile devices, each with its own set of transfer protocols and technologies. reproducers.

2 Mobile tried to maximize the viewing experience by integrating with social media. By allowing users to comment, monitor and share last minute information about transit on Facebook, Twitter and directly through the application, the solution would create a virtual community of drivers that would help increase the popularity of the service. Also, because 2 Mobile was relatively new in the market, the solution had to be economical, easy to configure and easy to operate, both for administrators and users.

Viewing application traffic
In April of 2012, 2 Mobile launched # trânsitoaovivo (live viewing of traffic), a free application that transfers live video from the transit cameras of Brasilia directly to mobile devices. It also allows users to share, monitor and comment on traffic situations as they occur on the main highways of Brasilia.

Users can download the application directly from Apple App Store or from Google Play Store, depending on your type of mobile device. Unlike what happens in the United States, more than 60% of Brazilian mobile customers using Android devices, but the iPhone is gaining ground and there is also a large number of users of Windows Phone.

To ensure the widest possible audience in this fragmented market, 2 Mobile video transfers using the Wowza media server, 3.5 version, a multimedia server (software-based) that allows any video display screen.

Additionally, the Wowza multimedia server is the only solution that allows intuitive transfer directly from the IP cameras that are being used in the nine bottling points of Brasilia. In addition, the software allows 2 Mobile to store data directly on a local server, which significantly reduces storage costs.

To cope with unreliable internet infrastructure in the country, it employs 2 Mobile nDVR AddOn Wowza, digital video recorder networked remove local storage requirements recording equipment and transfers them to the server. With Wowza nDVR, 2 Mobile can record the last minute live video to use as a backup if a failure occurs internet. The result is an image of continuous live video without interruptions, which mitigates the problems facing the country in its broadband infrastructure.

In addition to viewing live video images of traffic, from nine different cameras, users can read comments from Twitter to get a more complete picture of traffic situations more updated. Users can also dial toll road maps buttons alert to inform other drivers about accidents, slow traffic and traffic flow or to share information about where to find the best fuel prices at different gas stations across the city.

In addition, users can also share information about their cars, separate maintenance appointments, send direct messages to other users and post comments on Facebook and Twitter. All these features help to expand the community of # trânsitoaovivo. Moreover, a participatory audience also allows 2 Mobile make better monitoring service.

The users are ready to report in a matter of seconds to the administrators of # trânsitoaovivo about the cameras that have faults and about the defective images, just after the fault appears, creating a more receptive application that transmits confidence to its users. In order to enable this type of exchange experiences, the Wowza plug-in application programming interface (API) makes it easier for 2 Mobile to take existing code modules from its infrastructure and deploy them to the Wowza media server.

In terms of advertising, the format 4: 3 transfer live video makes it possible to incorporate sponsorship messages below the main video screen. This allows advertising placed below the video unobstructed, does not interfere with the quality of the user experience.

"Wowza Media Server is economical, easy to use and allows 2 Mobile transfer to different platforms using a single solution," said Nivaldo da Silva of 2 Mobile Marketing Digital LTDA. "Wowza Media Server is the best application for transfer live from IP cameras; Other solutions offer this feature, but none provides such intuitive operation. As it grows our application to display traffic and our social community, confident in our ability to continually provide a stable, reliable and flexible to our growing user base "solution.

new applications
# Trânsitoaovivo free application has become so popular that now attracts equally to drivers and non-drivers. Visualizations cameras for live viewing Transit Mobile 2 amount to an average of 300.000 per month, reaching 121.000 users. The interface is fast becoming one of the most popular free applications in Brazil.

Due to the popularity of the live view cameras traffic, 2 Mobile is considering installing your application monitors lifts to add transit status updates to news and weather reports. In addition, the transfer application, soon, videos in real time on Facebook.

And thanks to a successful advertising strategy and numerous user requests, # trânsitoaovivo increase the number of camera installations in Brasilia and will expand to other cities around the country, hopefully, in time for the World Cup 2014, and the Olympic Games in Rio de Janeiro 2016. The new service features could include a random function camera that captures views of the different traffic cameras at intervals of 5 seconds, with an option for users to take snapshots from their mobile devices.

Backed by Woza media server, 2 Mobile could implement a specific market opportunity, overcoming barriers involving a fragmented mobile market and unstable internet infrastructure. In addition, it could implement your solution quickly and without significant investment, allowing the company the flexibility to respond to ever-changing demands of its user base.

Richard St.
Author: Richard St.
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.



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