Colombia. Panasonic Latin America, held in recent days in Bogota a day of presentation of its latest products for the broadcast and audiovisual market in which participated its distributors and end users.

René Arauz, director of marketing for the company in the region, and who was responsible for making the presentation, told Radio TVyVideo + was the opportunity to make a formal presentation of all Panasonic professional audiovisual solutions.

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"We had a very good answer, end users reached production houses, education, government and corporations. Panasonic Latin America wanted to do this event for the first time in Bogota because it is the main market of the country. According to the results, we are analyzing replicate the event to other cities in the region, "he said.

In total there were four segments products presented in Bogotá:
In professional video production 4K both high, medium and low ranges. Including the Varicam line and remote cameras.
In the case of projectors, they presented the laser technology, showing its different uses.
Monitors, interactive equipment for education.
And security systems, the infrared LED technology to observe subjects in low light and products that are not affected by water.

The Colombian market is paramount for Panasonic, especially audiovisual solutions. Therefore, an important part of the presentation was to show videos with end users in the country telling how they are using the solutions.

"We presented as a success the solutions installed in school Nueva Granada in Bogota, Colombia Pavilion at Expo Milan, who used our projectors, and the last Olympic Games in Rio. He wanted to convey the technology and the convenience and comfort of our products with real experiences, "he added.

The event was attended by regional directors of Panasonic, as well as some special guests from Japan.

Richard St.
Author: Richard St.
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.


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