Latin America has had a difficult time in the last two years, with situations that have had direct consequences for the radio and television industry, affecting the sustained growth it had in recent years.
The dollar has been one of the main factors. The devaluation of the currencies of the region against the dollar caused many projects to slow down and postpone due to the increased cost of the required products and systems to be imported.
The political issue has also directly influenced the audiovisual industry. Changes in government, corruption scandals and presidential removals have paralyzed public investment and even affected the economy. And the government sector is one of the strong customers of the AV industry.
For many manufacturers, distributors and integrators with whom I have had the opportunity to speak, in 2017 the broadcast industry had to take off again, but the arrival of Donald Trump to the presidency of the United States and his speech to Mexico, made in the region the Fear reigned before the investment.
But the picture begins to change. The economy has already assumed that the dollar high against the regional currencies will continue for a few more years and companies require the solutions they had postponed and have adjusted their budgets.
The expectation for the second half of 2017 is high. Now is the time for the entire broadcast industry, manufacturers, distributors and integrators, to do their best to reach customers with innovation, high quality creativity and added value, to run the projects pending and continue to grow.
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