With the development and massification of OTT platforms, much has been said about the possibility that they will eventually replace traditional television. Some pessimists see it as a threat that will wipe out television as we know it today. But the truth is that so far the numbers show a different picture.

Although there are more Netflix platforms every day, which are attractive thanks to their availability and availability, the majority of viewers continue to access content in a traditional way. And as technology continues to advance, offering ever greater possibilities of access to content with higher quality, things can change.

That is why, for the industry, the challenge is to know which strategy works best in each particular case. The channels and producers of content can reach the viewer directly, but we can not leave aside the work that pay TV operators have done and the relationship they have sustained for years. The success may be in making the options more flexible to achieve better results together.

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For those who have a more conservative view of the subject, they argue that both services, OTT platforms and linear television, will coexist and even complement one another. That's why it's worth asking, how are you preparing to face this new reality?

Remember that I am attentive to your comments on the broadcast industry at rsanta@tvyvideo.com

Richard St.
Author: Richard St.
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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