As every four years, at 2018 the world will experience two of the most important sporting events in the international arena: the Olympic Winter Games in Korea and the World Cup in Russia.
Both events stand out for attracting the attention of millions of people who watch them live and through the television broadcast. Or for any screen.
And as is customary, major sporting events have become an opportunity to put into practice the latest developments in production and transmission of video and television.
There are several recent cases in this regard, such as the 3D tests in the South African Soccer World Cup in 2010 or the first 4K broadcast tests in the biggest football match in Brazil in 2014.
2018 will not be the exception. The 4K and digital platforms will be the protagonists. For this reason, many subscription TV channels and operators have strengthened their digital platforms and there is an offer to broadcast both sporting events in 4K, mainly through its OTT and TV everywhere platforms.
Other systems that will have a strong push this year will be the IP and 8K tests announced by some channels.
This is a transcendental moment for the industry and its technological evolution, which will make it possible to know in practice the latest developments that will vibrate audiovisual consumers in the coming years and will allow planning investments to channels and producers according to specific experiences.
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