Colombia. For the first time, public and private entities join forces to generate opportunities for Colombian creators of transmedia content through the Transmedia Colombia Alliance.

This Alliance is made up of the Ministry of Information Technologies and Communications and Proimágenes Colombia through the New Media agreement, the CNACC through the Fund for Cinematographic Development, the National Television Authority and the Chamber of Commerce of Bogotá, with the In order to encourage the development and production of innovative multi-platform content, original and with high commercialization potential.

This alliance will promote calls to support content developers on various platforms such as film, television and digital content. "We are very happy with the creation of this new alliance. We know the potential of transmedia projects of Colombians and that is why we are generating opportunities that allow them to develop high quality content with a projection in national and international markets, "said ICT Minister David Luna.

- Advertising -

Ángela María Mora Soto, director of the National Television Authority, welcomed this new type of alliance in favor of the Colombian audiovisual industry and affirmed that "the transmedia bet promotes the interaction of contents in traditional and digital platforms, in order to tell important stories for Colombians, also promoting greater participation of audiences. "

For his part, Marco Llinas, Vice President of Competitiveness and Shared Value of the Chamber of Commerce of Bogotá, said that this alliance is an initiative aligned with the strategy of smart specialization that is part of the cluster of creative industries.

Adelfa Martinez, who chairs the National Council for the Arts of Culture in Cinematography (CNACC), said that this historic alliance shows the country that multiple institutions make it possible to put an objective at the service of a sector in the challenges of the 21st century .

Claudia Triana, director of Proimágenes Colombia, agrees that this commitment to the talent of content creators represents a timely and highly anticipated response, which coincides with global trends. It also gives continuity to the steps that producers have been taking to position Colombia in the international panorama of digital content.

The announcement was made in the conversation, moderated by Jaime Tenorio, Alianza Transmedia Colombia, at the Hotel Corales de Indias, in Cartagena, and was attended by the public interested in this type of multiplatform productions.

Richard St.
Author: Richard St.
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

SPONSORS














IN OTHER NEWS

article thumbnailStream professionally with just having a tool in the cloud. By: Erick Vilaró
article thumbnailBroadcast companies must design the network using a true central-derived model and control the elements within it using the ...
article thumbnailFor two years, a digitization project of the 11 Channel of public television in the province of Tierra del Fuego, at the southern end of ...
article thumbnailWinning the war means being relevant and having conversions, achieving quality reproductions that represent return on investment, and most ...
article thumbnailThis article is based on the doctoral thesis work carried out by Ana María Miralles Castellanos, PhD., Which is titled Public on Twitter ...
article thumbnailAudiovisual production in Latin America is experiencing a great moment, more and more projects are being carried out, both local and ...
article thumbnailThis article aims to answer the question of why the Latin American market should not ignore the video on demand model to ...
article thumbnailExperiment, measure, redesign and experiment again. The metrics are the main input to understand, know and manage their video strategies ...
article thumbnailThe purpose of this text is to rethink the different ways of approaching the social, political and urban, in an environment contextualized by the ...
article thumbnailColombian radio, and in general public radio, needs spaces to discuss what it is doing, look at other experiences, formulate itself ...