Latin America. Despite new technologies and transmission through IP networks, the dissemination of radio content through analogue signals, such as FM, will prevail for at least a couple of decades, given their concepts of gratuity and massive reception, said Chris Poulain, VP of Sales and Marketing of the developer WorldCast.
"I really think that analog FM has 20 more years, because it's not expensive, it's free, it's easy technology and it works well and we're going to probably see the new cars - which are called autonomous - the possibility of receiving IPstream with the cellular, FM, digital radio, or other signals. The future radio of digital is doubtful; the FM will survive for about 20 years, "he said during NAB Show 2018.
And he predicted: "then we will listen to the radio with 4G or 5G, probably. With digital radio too, depending on the countries. In Europe we see that implementation is slow. With the new 5G technology that comes with a lot of broadband it would be easier for IP streaming in the car. "
On the penetration of the company in Latin America, Poulain mentioned: "For us AL is well; we have more and more clients with FM transmitters in Peru, Ecuador, Colombia, Mexico, we are happy. The first months of 2018 are good for us, we are optimistic. "
Text written by Vladimir Martínez, special for TVyVideo + Radio.