Mexico. With the purpose of knowing consumption habits among young people, the Federal Institute of Telecommunications, IFT, presented the results of the qualitative study of consumption of radio and television content by adolescents.

The objective of this study was to explore the relationship established by Mexican adolescents with the media, especially radio and television, and the audiovisual content accessed through them and other media such as the Internet.

Two aspects make it particularly relevant to know more about this relationship. The first has to do with the centrality that media and audiovisual content acquire in contemporary society, thanks to the development of new devices and platforms, and in particular for adolescents given their status as digital natives.

- Advertising -

The second refers to the growing international and national recognition of a set of rights that correspond to this segment of the population, among which it is included that their opinions are taken into account and their participation in different areas of society is promoted.

The study focused on the adolescent period between the 12 and 17 years of age in eight cities of the country, where focus groups were conducted with adolescents.

To know the results of the IFT study, Click here.

Richard St.
Author: Richard St.
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

SPONSORS














IN OTHER NEWS

article thumbnailWinning the war means being relevant and having conversions, achieving quality reproductions that represent return on investment, and most ...
article thumbnailThis article is based on the doctoral thesis work carried out by Ana María Miralles Castellanos, PhD., Which is titled Public on Twitter ...
article thumbnailAudiovisual production in Latin America is experiencing a great moment, more and more projects are being carried out, both local and ...
article thumbnailThis article aims to answer the question of why the Latin American market should not ignore the video on demand model to ...
article thumbnailExperiment, measure, redesign and experiment again. The metrics are the main input to understand, know and manage their video strategies ...
article thumbnailThe purpose of this text is to rethink the different ways of approaching the social, political and urban, in an environment contextualized by the ...
article thumbnailColombian radio, and in general public radio, needs spaces to discuss what it is doing, look at other experiences, formulate itself ...
article thumbnailWith the current ways of consuming audiovisual content, all producers are looking for ways to reach audiences through the ...
article thumbnailColombia and Mexico are two of the countries in Latin America that have made the most progress in the digitization of state archives. It is estimated that they do not pass ...
article thumbnailThe focus on the user becomes the most important success factor in a video strategy for any window in general, under the ...