Televid is a Channel of the city of Medellín that has managed to position itself among a senior public, female adult. In the year 2000 started operations as Televida, a local open-signal channel and today, after changing its name and delivering the open-signal license, it has achieved significant growth in its specific niche thanks to cable operators and, above all, to digital platforms.
Juan Carlos Greiffenstein, CEO of Televid, explained that the channel has always been dependent on subscription television operators, which has made it difficult because sometimes it is not easy for them to be included on the grid. But with the Youtube channel they have managed to reach many audiences, even abroad, especially in the United States and Mexico.
"The issue of technology must obey the Canal's strategy. In our case, the strategy is focused, in terms of coverage and impact to the audience, towards Internet television, VoD. For almost two years we have been strengthening the channel on YouTube. After snail Television, we are the second channel with the highest number of subscribers, "he said.
This is an interesting fact if one takes into account the niche to which Televid is aimed. Only the previous year had 27,4 millions of reproductions and more than 44 millions of reproductions in a year and a half. Based on these data, investment in technology focuses on the digital area, in addition to the traditional channel.
Obeying the niche of the Canal, digital solutions are simple, because your audience tends to be afraid of technology and abandons it if it is complex. In the programming they explain how to access digital platforms in a simple and elementary way. Currently they have an incipient application that solves a problem, the live steraming. They plan to include new options in the future.
Without an open signal license
When it came time to renew the transmission technology to adopt the digital television model, Televid made several audience analyzes to measure the open signal and the impact was minimal, resulting in 15's January 2017 turning off the transmitter's signal analogue and will deliver the open signal license. In addition, according to Juan Carlos Greiffenstein, they felt that there was a disincentive on the part of the government. They had no support, they only existed to sanction them.
Alejandro Múnera, head of production and transmission of the Canal, said that currently the structure of heavy work has consolidated and are focused on developing other lines of action such as field work and reporting, as well as solutions that can scale.
Because of their content, they are interested in moving to other sites to attend events that meet the religious orientation of the Canal, such as pilgrimages, pilgrimages and religious trips to other countries, for which they require very light production and transmission structures, cameras small and even cell phones, streaming servers, among others.
"For this model of work and production, we would like to have professionals who leave the university with the ability to do all the product: to record it, edit it, do previous research and deliver finished product. A person who understands the entire spectrum of the production chain and works with very light structures, being flexible and very skilled, "said head of production and transmission of Televid.
In HD, the Canal has production and transmission by fiber to a subscription TV operator. The pending task is satellite transmission in HD. In fact, they are reevaluating the continuity of the satellite signal.
Finally, Alejandro Múnera stressed that among the projects that are pending is to lighten the production structures; consolidate the file theme, for which they have an LTO system but connected to a single server that must support the entire operation; and renew the Lighting by LED technology.