Understanding innovation in a local channel of a Latin American city as one who knows how to appropriate the technologies that are available in the market according to their realities and needs, in the local channel Telemedellín they consider an innovative channel.
Carlos Duque, technical director of Telemedellín, told TVyVideo + Radio that the Canal has been operating HD for five years and has just completed a sound postproduction system. In transmission by 4G they were pioneers and today they have multiple teams. For signal distribution, they have an air signal, satellite, streaming, new platforms such as OTT, and every day they seek to expand the distribution of the signal, being in all possible technologies.
"The Telemedellín engineering team covers the systems and IT area. A few years ago they were two different worlds but today it is a single world, there are five engineers in charge of the area. For the adoption of technology, in the Canal it is essential to know the brand and the support they provide. They have always been open to know the new developments and adopt the best solutions, without necessarily having to be linked to a particular brand, "he said.
For 2018, one of Telemedellín's most important projects is the installation of its first color room, a new theme for television channels. "Today we already have a working room with a color editing system, the idea is to have solutions that are transversal to the technology. Have a good audio and a good video will work deliver as deliver the signal. It is a bet for the improvement of the product ", indicated the technical director of Telemedellín.
Another project is that they now work with cinema-type cameras for special productions, such as documentaries and promos. This is a new challenge because it changed the way of working from a detachable optics to a professional way to apply it to the theme of cinema.
At the end of 2015 Telemedellín opened its new headquarters, located in what used to be the old municipal nursery of Medellín. In addition to having a large venue equipped with the latest technology for television production, the place was designed with a large space around it that functions as a public park, which has had a great reception by the public.
From the design of the Canal Park, as it is known to the new headquarters of Telemedellín, the creation of a space that would allow a tour of the Canal was thought, so that the public could know how television is made. The Telemedellín Tour began operating in December of 2017 with a tour that allows interactive visits. During the first month and a half of operation, the tour had been done more by 3.500 people in groups of 10 people.
"In the tour you can visit the entire Canal. There are teams that are available for people to try, from studies, lighting control, editing, emission and even makeup, which provide a comprehensive vision. The tour is focused for children and adults, everyone can enjoy it. There is a lot of information available and the intention is that people want to return. Although these issues do not have a direct relationship with the production of television, they manage to get people to own the Canal and prefer it among so many options, "commented Carlos Duque.
A digital decade
In 2009 the channel started with its digital area and today is an important bet. In Telemedellín the digital area is the one that grows the most, nowadays 15 are people who are dedicated to digital media, generating content, making their own productions for the web and other media.
With the tragedy of a Brazilian soccer team that came to play a game of the final of the Copa Sudamericana at the end of 2016 in Medellín, the Canal had a record of followers in Facebook Live with more than 500 thousand people following the live broadcast .
"We are innovators and we are proud of what we do. The objective is always to look ahead, where the industry is going and to do it ourselves, "concluded Carlos Duque.