The digital evolution that the industry is currently experiencing proposes important challenges to television channels and radio stations, who must adapt to the new realities and needs of the audience. In RTVC they have assumed this challenge as their own and, with funds from the country's ICT development fund, have created their own digital platforms and measurement systems.

RTVC is the entity that manages the state media, that is, two channels: Señal Colombia and the Institutional Channel; and two stations: Radio Nacional de Colombia and Radiónica. In addition, it is responsible for the transmission network of the entire public media system, which includes the eight regional channels and Channel One.

TVyVideo + Radio spoke with José Jorge Dangond, manager of RTVC, who recounted all the work they have been developing in this regard. Thanks to the technological convergence project, carried out with resources from the ICT Ministry technology fund, they have brought convergent content, that is, through different screens to the traditional ones, which are used by the new generations.

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In the framework of this project, they created the infrastructure for content management, for storage in the cloud, two systems of metrics to analyze the behavior of digital products both in Colombia and in the world, indicating where they are consumed, from what device access, at what times and how long they take. All this information is taken to the specific areas and decisions are made.

Their digital platforms in some cases carry mirror contents of the traditional screen, the live streaming of what is being transmitted. At other times there is special content for web platforms. For this RTVC formulated and developed its own OTT platform, audio and video, called RTVC Play, in which they have available some of the radio and television content that is broadcast by the public media system.

This project is complemented by the ecosystem of convergent content, another program funded by the ICT Ministry that allows creating contents for the OTT platform of RTVC.

Within the framework of the convergence project, RTVC has complemented its infrastructure with a software factory, in which they solve all the requirements, in addition to providing support and maintenance. They have design, development and usability teams, among others, which guarantee that the products are in accordance with international standards.

The two bets of RTVC are to improve the traditional transmission infrastructure and to bet on the present of the new multiscreen transmission technologies.

TV and radio
In television RTVC has an analog broadcasting network that covers the 92% of the Colombian population, and digital, which covers Digital Terrestrial Television, TDT, goes by the 80%. The three national public channels are transmitted through this network: Señal Colombia, the Institutional Channel and Canal Uno. The goal of the State is to reach a coverage of the 92% of DTT and it will be complemented with the social digital television project, DTH, which still it is in analysis.

Today the content that is produced and broadcasted in Señal Colombia is all in HD, although there is a lot of historical material that is broadcast and that is in SD.

In radio they have an AM and FM network that shares infrastructure with television in some cases. There are two radio stations, Radio Nacional de Colombia, the State radio station with specialized musical programming, information, opinion and relationship with the field. The other one is Radionics, oriented to young people, rock and new sounds of Colombian talent, which is strengthening the digital area. It has application, podcast, constantly updated website and interaction in social networks.

In few cities are the two stations, usually there is one or the other. These stations have an infrastructure of decentralized studies, some generate particular programming for the regions, in total seven studies that work today and are planning to implement five more for local broadcasting that is complemented by the national one.

Finally, the director of RTVC said that among the projects of the entity is to continue the implementation of DTT to reach the goal of 92,26%. In radio, continue to grow the study and broadcasting infrastructure. And for both systems to consolidate the digital strategy.

Richard St.
Author: Richard St.
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.



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