Mexico. Despite a broad penetration of 4K in Latin America, the reality is that migration to HD is the constant in the region, in most television and TV productions, said Pedro Mees, general manager for Latin America at JVC.

"Yes, we have the options to work with 4K, but we are very focused on the reality of the market. If you are going to do a production, there is no discussion, it will be done in 4K; but to make live events, news, transmissions reality is HD today, "he said.

He said: "We are quite well positioned in Latin America, our participation has been growing year after year, we already have recognition in Mexico with large users such as Televisa, multimedia companies from other channels. We are in several of the great channels. The most important thing for us is that we are growing little by little, but in a very safe way. We are dedicated to the sale and to serve our customers who are adopting JVC solutions, we offer them the service and support. As a result, customers are satisfied and sales are growing little by little. "

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On the participation of the company in Mexico, he said: "We are doing a NAB reissue, we bring our new camera, the GY-HC900, the Connected Cam, already with a more operational condition than in NAB Show 2018, when it was a new product . We have our ProHD Bridge Command Center; also the ProHD Studio solution, which is an editor and switcher with 4 entries, very economical, more focused for events with very intuitive operation. With all these products we give a complete solution, we show the Mexican public that low-cost events can be done with high quality. "

Text written by Vlad Martínez, special for TVyVideo + Radio

Richard St.
Author: Richard St.
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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