The technological development that the audiovisual industry has experienced in recent years, such as the massification of OTT and VoD platforms, has allowed more and more options to view content and increase the offer.
This is how we have come to the figures of YouTube, platform in which more than one billion hours of video are played daily and Netflix announced that by the end of 2018 will reach the 1000 series and original content films available on its platform. In terms of investment, Netflix disposed of US $ 8.000 million in producing content in 2018; Amazon almost US $ 5.000 million and HBO about US $ 2.000 million.
These are just some cases of a long list of examples that could be done, with content production that stands out for its quality, innovative, making use of new platforms, with transmedia content and reaching a wider audience.
In this scenario, there is an element to highlight and that, according to the most recent report of the Ooyala company, today the 60% of online video is consumed through mobile devices, with a trend that continues to grow every year.
Undoubtedly, this is a great moment for video production, which highlights high quality and consumers with a marathon appetite for content. In this scenario Latin America Latina is also playing a leading role, as more and more content with creativity, talent and local production are seen all over the world.