The technological development that the audiovisual industry has experienced in recent years, such as the massification of OTT and VoD platforms, has allowed more and more options to view content and increase the offer.

This is how we have come to the figures of YouTube, platform in which more than one billion hours of video are played daily and Netflix announced that by the end of 2018 will reach the 1000 series and original content films available on its platform. In terms of investment, Netflix disposed of US $ 8.000 million in producing content in 2018; Amazon almost US $ 5.000 million and HBO about US $ 2.000 million.

These are just some cases of a long list of examples that could be done, with content production that stands out for its quality, innovative, making use of new platforms, with transmedia content and reaching a wider audience.

- Advertising -

In this scenario, there is an element to highlight and that, according to the most recent report of the Ooyala company, today the 60% of online video is consumed through mobile devices, with a trend that continues to grow every year.

Undoubtedly, this is a great moment for video production, which highlights high quality and consumers with a marathon appetite for content. In this scenario Latin America Latina is also playing a leading role, as more and more content with creativity, talent and local production are seen all over the world.

Richard St.
Author: Richard St.
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

SPONSORS














IN OTHER NEWS

article thumbnailWinning the war means being relevant and having conversions, achieving quality reproductions that represent return on investment, and most ...
article thumbnailThis article is based on the doctoral thesis work carried out by Ana María Miralles Castellanos, PhD., Which is titled Public on Twitter ...
article thumbnailAudiovisual production in Latin America is experiencing a great moment, more and more projects are being carried out, both local and ...
article thumbnailThis article aims to answer the question of why the Latin American market should not ignore the video on demand model to ...
article thumbnailExperiment, measure, redesign and experiment again. The metrics are the main input to understand, know and manage their video strategies ...
article thumbnailThe purpose of this text is to rethink the different ways of approaching the social, political and urban, in an environment contextualized by the ...
article thumbnailColombian radio, and in general public radio, needs spaces to discuss what it is doing, look at other experiences, formulate itself ...
article thumbnailWith the current ways of consuming audiovisual content, all producers are looking for ways to reach audiences through the ...
article thumbnailColombia and Mexico are two of the countries in Latin America that have made the most progress in the digitization of state archives. It is estimated that they do not pass ...
article thumbnailThe focus on the user becomes the most important success factor in a video strategy for any window in general, under the ...