Latin America. Although the year that has ended has been complex, it is the best of the last three years for Panasonic in Latin America. This was indicated to TVyVideo + Radio Carlos Black, Broadcast Senior Sales Supervisor of the company for the region. It is important to note that Mexico, Brazil and Argentina have their own Broadcast market service structure.

"In the last three years there was a decline in the broadcast movement in Latin America, with many conditions in each country, such as political issues, rule changes, low budgets for the creation of new TV productions, causing the industry to paralyze a On the other hand, cinematography began to increase in this period in the region, "he said.

He added that in the region novels, dramas and documentaries have been moving towards cinematography, which he says is very good because the technical characteristics are totally different and achieve a great production. However, there are still many reservations in the adoption of 4K as the format for daily use in all productions.

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"Not all countries have migrated to their digital format, which has meant that technology decisions are more cautious about the levels of investment they have to make. The industry is trying to encourage the production of 4K in novels, which is a bit less problematic for the process of transition to 4K, "he said.

For Carlos Black, engineers today have very difficult decisions to make, because they have been investing in the transmission areas to adapt to digital TV with large investments. The problem that most engineers have with the migration to the 4K is that it implies the change of the entire infrastructure, with important investments to achieve day-to-day work in 4K, in addition to the increasingly short budgets.

"It is a long process in which you should visit the clients and take all the available information and solve your doubts, in order to understand that it is less complicated than you might think. The big channels of the region already work in 4K in some of their productions, although much of the production in the region is still in HD and some in standard, "he said.

Some of the trends that must be kept in mind at 2019, is the HDR, in addition to the PTZ cameras, which are being used in studies and for the production of news, as well as market niches such as governments and education.

"After these last three years, we are picking up again with the numbers and we hope that 2019 is a good year, the opportunities are there and we simply have to adapt to the needs of the users", concluded the Panasonic representative.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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