Stream professionally with just having a tool in the cloud.

By: Erick Vilaró

Live Producer is Facebook's latest innovation so that partners can stream professionally without using high-value equipment such as switchers, encoders, link systems and more.

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This tool can meet the needs of Facebook Live filmmakers with several types of interface ranging from an input signal to four, and if desired, you can select different predetermined canvases to incorporate the signals.

Similarly, the platform also allows creating custom 100 percent formats and incorporate video and audio embedded in SDI and HDMI through additional cards such as BlackMagic that are connected to the computer. The HLS and RTMP of other encoders are allowed in the Facebook tool for television network providers.

Facebook Live Producer also allows integrating independent audio to the system, texts, photographs, videos and, most interestingly, it allows sending requests for remote connections via cell phone, with which invited people can participate in the transmission using the cameras and microphones of your mobile devices

Main features of the tool:
Formats: you can select full screen of a signal, split screen of two cameras or PIP boxes, and customize the framing format with up to 4 simultaneous entries.

Audio: accepts to incorporate several signals, manage the decibels, gains and choose the indicated one, as required.

Scenes: It allows you to "record" the configuration of the inputs that you want to program for the transmission, giving order to the sequences for the distribution of the Facebook Live.

Distribution: It admits to send the signal live in groups, profiles and pages of Facebook, that additional can improve the traffic when carrying CrossPosting with other pages. It also optimizes SEO positioning by creating the event prior to the transmission by entering facebook.com/live/create.

The bandwidth: The stability of the application starts with 10Mb of download and 5Mb of rise, but it is recommended to use dedicated channels of minimum 10Mb one by one.

Remote connections: Connections with mobile devices for use as remote cameras are made with dedicated channels and Wi-Fi on mobile phones for better stability. This option also allows to incorporate HLS and RTMP of other encoders to incorporate 24 / 7 signals like those of TV channels.

www.facebook.com/live/producer is currently a tool only for Facebook partners, as media and some other companies with high demand for live broadcasts a day and a high number of followers, in agreement with the region's partners manager.

Finally, this version enters to compete in the market of live broadcasts where other tools that migrate to the virtual terrain are also present, such as Vimeo Livestream, which is paid; YouTube Live, free for Partners and Periscope Producer also free but with prior acceptance of platform administrators.

The success of live broadcasts is in the niche
Today one of the favorite media for live broadcast is based on the Facebook code that helps to position the pages in the social network, however, additional must be taken into account at the time of making a Live: audio, lighting, framing of the camera, internet bandwidth and, above all, keeping in mind the audiences to which you will come with the live broadcast.

The above refers to the fact that it is key to pay attention to the message, the title, the time of the streaming and the communication with said audiences, always answering the questions, thanking and informing of the upcoming live broadcasts.

The development of audiences and the creation of communities is what guarantees success in the transmission traffic. Everything is born and developed from good programming, production and organization; identifying the possible improvements in each Facebook Live so that users last longer connected.

"By performing tests in this initial version of the platform, I found good stability in the connection system vs. the transmission resolution, which can be selected between 360p and 720p, but all settings are deleted when the Facebook page is closed."

* Erick Vilaró is an expert in multimedia innovation, a trainer in Digital Storytelling. Teaching University of La Sabana and former Head of video and streaming of Casa Editorial El Tiempo. You can contact him through his Twitter account @ErickVilaro or erickvilaro@gmail.com

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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