For streaming, another advantage is that with vMix up to three simultaneous broadcasts can be made to different servers, making it a very interesting solution for events that require several different broadcast channels.

Juan Pablo Morales Sarmiento *

Even though it has gone unnoticed by many Live Streaming experts, vMix has taken an incredible position in the market as an easy-to-use solution for video production and streaming, as well as for recording live events and even for a master of broadcast of a television channel. Although it was already well known in Europe and the United States, it was not equally popular in Colombia or Latin America, where it is just beginning to be known.

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Its history goes back to the 2006 approx., In Australia, created within a company dedicated to hosting and web development, but it was not until the most recent years where its development and use has been gaining strength in the LiveStreaming industry, thanks to its versatility and its specifications, such as the facility to mix remote transmissions and virtual calls, the control of Pan-Tilt-Zoom or PTZ cameras, as well as the use of NDI technology from NewTek, which allows the transmission of video in high quality. and low latency through wireless networks, among others.

Its latest version really is impressive for its stability, versatility and ease of use. Undoubtedly, cutting-edge technology for the television industry that competes with traditional production solutions.

With versions that go up to $ 1.200 dollars, which supports up to 8 simultaneous calls, 4K, replay, and several simultaneous recordings, vMix also offers a free version for beginners and that is not far behind.

Something that is very interesting is the color correction utility for all video sources. Most streaming production systems had not included a professional mechanism to intervene in the gain and saturation of the cameras, something that vMix easily solves.

The graphic composition, the use of overlays and chroma keys of the tool, allow the production to give a high quality invoice and impact to engage audiences. The integration with social networks for its graphic utilities are also one of the most surprising utilities due to its ease of use, thanks to an addon designed for that purpose.

Another feature that differentiates this system from the market is the possibility of controlling PTZ cameras directly, using the mouse or even video game console controls, which with the use of NDI, also allow cleaner and controlled productions.

Undoubtedly, the jewel of vMix comes from its own origin. The possibility of including multiple calls or videoconferences to production, something that could traditionally become a headache for the technique during the production of live events, remote television events and even radio.

With the possibility of including up to 8 simultaneous calls and the possibility of composing the image in different ways, vMix gives a blow to the market with the quality that makes it, with a latency impossible to detect and almost impossible to overcome for that price.

For streaming, another advantage is that with vMix up to three simultaneous broadcasts can be made to different servers, making it a very interesting solution for events that require several different broadcasting channels and that do not recode from the server.

With everything that is desirable within a production and mixing system, what remains to be expected is what comes next. The challenges of the audiovisual industry are at the mercy of time and the speed and acceleration of technological changes and our ability to adapt.

And for the most professional we can not leave unnoticed the ProductionMot of vMix, an all-in-one system that has everything necessary integrated. A solution that I had the opportunity to know last year and to be able to use it in productions for a couple of months and of which I have the best comments on usability and performance. One of the streaming solutions that have surprised me most in recent years and that is worth knowing.

Challenges
Technology and its accelerated progress has opened ways for us to forget about the strictly technical and to concentrate on what is really important: the message and communication.

The 5G will promote the change of the entertainment industry and there will be room for all creators for all industries, and the experiential pillar in each of them will take more and more strength.

Opportunities for creators and experience development companies will open up every day to the extent that the 5G has more and more coverage. Gaming and its structural concept will surpass its own industry to begin to be used with greater coverage in other areas such as education and marketing.

It is a good time to undertake technological solutions aimed at entertainment and marketing, based on machine learning, AI, IOT and AR.

* Juan Pablo Morales is a Consultant, CEO and Founder of New Media Entertainment. You can contact him through his Twitter account @JuanPMoralesS

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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