Colombia. The Colombian Government appointed Juan Ramón Samper Samper as manager of the Public Media System, RTVC. Samper is a Bogota native, studied Mechanical Engineering at the Universidad de los Andes and completed a Master's Degree in Management at the same university.
From 1998 he worked with Casa Editorial El Tiempo, where he was leading not only the brand of the newspaper, but the portfolio of 17 brands in total, including audiovisual media such as Canal City TV. He was general manager of Multirevistas SA editor of titles such as 'Motor', 'Carousel' and 'Aló', among others.
He retired at 2006 to dedicate himself to teaching and university management at the CESA - College of Advanced Management Studies -, where he led the higher education program in Strategic Marketing.
He has been an advisor in total control of quality, corporate strategy, business and business, and has deepened in issues of creation and construction of brand heritage, brand portfolio design, positioning, segmentation and media in different sectors such as fixed communications and mobile, financial, media, commerce and industry.
Upon his return to the country after a period as a diplomat, he founded Anzola y Samper SAS, a firm specialized in strategic transformation of organizations and with which he has actively participated in successful projects such as the transformation of Corpoica into Agrosavia. Samper has also been a member of several boards of directors.
From 2018 he is advisor to the Minister of Information and Communications Technologies, Sylvia Constain, on issues related to regional television channels and the public media system.
With its experience, it seeks to strengthen the RTVC Public Media System as a brand and continue its multi-platform expansion. In addition, advance in the unification that gives an identity in image, content and participation to the regions, where all Colombians feel represented.