Colombia. The Colombian Government appointed Juan Ramón Samper Samper as manager of the Public Media System, RTVC. Samper is a Bogota native, studied Mechanical Engineering at the Universidad de los Andes and completed a Master's Degree in Management at the same university.

From 1998 he worked with Casa Editorial El Tiempo, where he was leading not only the brand of the newspaper, but the portfolio of 17 brands in total, including audiovisual media such as Canal City TV. He was general manager of Multirevistas SA editor of titles such as 'Motor', 'Carousel' and 'Aló', among others.

He retired at 2006 to dedicate himself to teaching and university management at the CESA - College of Advanced Management Studies -, where he led the higher education program in Strategic Marketing.

- Advertising -

He has been an advisor in total control of quality, corporate strategy, business and business, and has deepened in issues of creation and construction of brand heritage, brand portfolio design, positioning, segmentation and media in different sectors such as fixed communications and mobile, financial, media, commerce and industry.

Upon his return to the country after a period as a diplomat, he founded Anzola y Samper SAS, a firm specialized in strategic transformation of organizations and with which he has actively participated in successful projects such as the transformation of Corpoica into Agrosavia. Samper has also been a member of several boards of directors.

From 2018 he is advisor to the Minister of Information and Communications Technologies, Sylvia Constain, on issues related to regional television channels and the public media system.

With its experience, it seeks to strengthen the RTVC Public Media System as a brand and continue its multi-platform expansion. In addition, advance in the unification that gives an identity in image, content and participation to the regions, where all Colombians feel represented.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

SPONSORS














IN OTHER NEWS

article thumbnailThe fact of being able to repair a fiber in the field in less than a minute makes him win many friends, especially in the audiovisual emergencies ....
article thumbnailThe devices connected to the network can serve as a pool of resources to efficiently share these resources, for example, allowing ...
article thumbnailThis first installment is intended to understand how the Netflix business model and other content distribution platforms work ...
article thumbnailIn the legislative period of the Colombian Congress that begins in March, the two debates that remain for the approval of the project of ...
article thumbnailFor streaming, another advantage is that with vMix you can make up to three simultaneous broadcasts to different servers, converting it into a ...
article thumbnailWith an analysis on the convenience of the change of the tape to the disc in the works of edition and production of professional television, as well as a ...
article thumbnailStream professionally with just having a tool in the cloud. By: Erick Vilaró
article thumbnailBroadcast companies must design the network using a true central-derived model and control the elements within it using the ...
article thumbnailFor two years, a digitization project of the 11 Channel of public television in the province of Tierra del Fuego, at the southern end of ...
article thumbnailWinning the war means being relevant and having conversions, achieving quality reproductions that represent return on investment, and most ...