Colombia. In the 59 number version of the Cartagena International Film Festival (FICCI), the Minister of Information and Communications Technologies, Sylvia Constain, met with the managers of the regional channels and with the members of the ANTV board, to those who presented the route for the preservation and conservation of its contents.

At the meeting, Constain explained that, only for this year, the National Government will inject $ 29.524 million into Public Television, a figure significantly higher than the investments that were being made in the sector. For example, in the previous three years (2016 to 2018), the budget was $ 14.233 million, almost 50% less than the resources allocated for the 2019.

"The national audience has highlighted the quality of audiovisual content produced in the country, particularly those that correspond to Public Television. From the MinTIC we will continue supporting it because we want this medium to be stronger, attractive, disruptive and convergent. Through national and regional public channels we want to reach more Colombians, because the media are a tool to achieve equity and reduce the digital divide, "said the minister.

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He added that "we are taking an unprecedented leap, where our public television is recognized for the high quality and talent of national projects. This initiative emerges as a dynamic instrument in the processes of training, recreation and the diffusion of values ​​and cultural expressions through the generation of contents that enhance our identity ".

The purpose is to support public channels in their strengthening from the production of multiplatform content that contributes to the audiovisual heritage of the country. It will seek to captivate digital communities and offer high quality services that are measurable through all audiences and the impact in the region.

Of the 95 India Catalina awards obtained by public television during 9 years, the 50% correspond to 2017 and 2018, which means that the quality of their productions has impacted audiences and industry, which is why the Ministry will continue with its support and strengthening to maintain that good streak and overcome it. For this year's edition, national and regional public channels received 6 of these awards.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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