NAB. At his annual meeting with clients and representatives from around the world in Las Vegas, Jeff Rosica, CEO and President of Avid, called for rethinking and reinventing himself and thus be able to move forward in this moment of transformation that the industry is experiencing with digital disruption. .

The company, which today has more than 33 thousand professionals and artists members of its association, took advantage of the meeting to launch its novelties prior to the NAB Show, among them the updating of some of its systems, as well as the Avid Nexis Cloud Spaces and the new Avid Link App to connect and collaborate with users of its technology and discover new features.

But without a doubt one of the topics that most caught the attention of Avid this year, was the presentation of its completely renewed Media Composer, which allows to work more creatively taking advantage of a new user experience, an Avid media engine with distributed processing , finishing and delivery capabilities, a customizable user based on roles, as well as an interface for large teams.

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In addition, Avid launched Media Composer Enterprise, for post-production, broadcast, media education and other larger production teams. It allows you to customize the interface and adapt the workspaces for different roles, giving end users access only to the tools and functions they need. It also integrates with Editorial Management 2019 to offer collaborative workflow innovation for post-production and allows creative teams to stay in sync.

These solutions are complemented by Media Composer Distributed processing, a complementary option that reduces response times and accelerates post-production by sharing the media processing load.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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