Mexico. Televisa will present the evolution of its sports content brand, TUDN, this coming Saturday 20 in July. TUDN emerges as a specialized service to satisfy the most passionate fans of the sport, and will offer more live sports than all other media brands in Mexico, so that audiences have access to the most complete sports offer, with a unique experience. The motto of the new brand is: "We live YOUR passion", because its goal is to be "your sports chain".

Since its premiere, TUDN will bring excitement to the fans' screen. Its launch coincides with the first weekend of the 2019 Apertura Tournament of the Liga MX and with the premiere of Sábado Fútbolero, where the Club América vs Monterrey games will be broadcast, the 18: 45 hours, and the Necaxa vs Cruz games Blue, at 20: 45 hours. TUDN will also broadcast the first games of the first edition of the Leagues Cup, a new international competition between Liga MX and Major League Soccer (MLS) that will make its debut this month, the 23 and 24 days of July.

Through its pay television channel in Mexico, TUDN will take the 24 hours of the day with the best programming, talent and production capacity in sports in the United States and Mexico, through the collaboration of Televisa with Univision Communications Inc., the the most important Spanish-speaking network in the United States, which will also premiere the TUDN brand simultaneously.

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This collaboration includes joint programming that will be transmitted live from 8: 00 to 10: 00 am, and from 12: 00 to 24: 00 hours every day in both countries, on different platforms, which will provide novel content, as well as news, analysis and last minute opinion. The synergies between both companies will strengthen the alignment of talent and analysts, the infrastructure and the technology of the transmissions, for the benefit of the audiences.

Multiplatform presence
In addition to the sports programming of 24 hours on pay television, TUDN will have broadcasts on Televisa's open television channels: the stars, Canal 5 and El Nu9ve.

Fans will also have the option to follow the best of TUDN content through the TUDN mobile app and the TUDN.com site, where they can find news, analysis, schedules, results and special sports moments, as well as streaming features in I live for all TUDN subscribers.

The live broadcast of TUDN, includes the rights of the most important teams of Liga MX, Copa MX, Liga MX Femenil, Liga de Ascenso, National Soccer Teams? manly and feminine-, FIFA events, star performances of Box, the NFL, the NBA, the MLB, the 1 Formula, the CMLL Wrestling and the World Athletics Championships. Undoubtedly, the most robust sports content on the market.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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