Mexico. As the only Mexican and Latin American manufacturer of physical equipment for TV, video and film technology, Fluotec continues to position itself as a leader in the professional lighting segment, said José María Noriega, CMO of the Mexican company.

"Fluotec is the only Mexican and Latin American manufacturing company internationally. We are designers and manufacturers of one of the most developed lighting lines in the video, film and TV industries. This year we are presenting two very surprising teams, such as the CineLight 480 SuperQUAD -which was presented in Los Angeles at Cine Gear-; and the CineLight QUAD, which was presented at NAB Show 2019 and we won the award for the best luminaire. For the Mexican public we brought them the awarded products ".

The executive said during 2019 Cinema, TV and Video Expo, held recently in Mexico City: "The advantages of Fluotec products are an outstanding quality of light. During 20 years of research and development we have done in the company is the highest that exists in the market. We have competed with large companies internationally and our solutions have exceeded them. We have chromatic reproduction rates higher than 97.7%, which is surprising. "

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Noriega stressed that when appearing in a box, the element to be highlighted by Fluotec's lighting is talent: "What we look for in a light for TV is that talent is highlighted. The chromatic reproduction: the skins, the faces, the scenes are reproduced in a more faithful way. TLCI is a much more advanced index for TV. The quality of pure white light is the key to TV lighting. Talent is the most expensive part of TV productions and it is to whom we must shine. Everything is important: the camera, the facilities, the engineering, but the one that appears before the audience is the talent. Then all our technological part is focused on the talent to stand out. Using the right light is key to protecting talent and getting more people to see it. "

He mentioned that the products of the Mexican company are future proof: "Despite the growth of resolutions, our light has an optimal performance. As the resolutions grow, a better light is required and these lights that we manufacture are designed to eliminate the imperfections of the skin that come out in large resolutions. Our products allow you to eliminate any flaw in the skin of a talent that is magnified by using larger resolutions. "

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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