Television as we know it will be practically for live events and platforms that do not have them exclusively, must change to Streaming, or become hybrid, or disappear.
Héctor Gómez Maciel
The way of watching television from its invention until the beginning of the first decade of this century, had been the open or free signal, in the VHF and UHF channels. Subsequently, the expansion of signals from different parts of the country with local television, taking the transmission to other points of the nation Via Satellite. Television as we knew it, is now in decline.
Later pay TV is generated, selling content directly to households via CATV and also opened channels in the satellite channels, well, history already known, until the digitalization of the image and the transmission of the signals.
Then, the consumer seeks to govern their taste, content, what they want to see and when they want, when they can, where they want, not when the television stations want it, in demand. Emerged by the type of PPV, or On-Demand, creating the Streaming transmission, taking advantage of the improvement of the signals via Internet, but the particular thing is the technology, but, what technology ?, Which is the best? Is it regulated? internationally or regionally ?, by geographic areas or by commercial power ?, the current technology supported by the providers supports the bandwidths and the speeds required for an HD video ?, no longer be said 4K let alone 8K, maximum in contribution, but, does the user have this technology in their homes? They have to count the service provider, with enough support, if it is a television, the sufficient resource for the transition, well planned and of course, elaborated of excellence. With solid networks. Current technology does not allow it.
Streaming platforms are emerging in great popularity to the aforementioned, and television stations are experiencing a great change, having less relevance in the taste of the viewer, the growing demand for content, better content, and now, we can select which platform, or get to the point stop on a large screen multiscreen or multi-screen or multiviewer type, simultaneous viewing, to see all at the same time, as in the movie Back to the Future II * or different ways to consume them.
Currently the generations born between 1997 and 2003, can still tell that they saw videos or programs in both technologies, television or Smart-tv, young people can hardly be in front of a TV for more than two hours and they would not see more than two channels. Streamnig services offer you minimal 100 channels, and ironically you can watch more than two channels for more than two hours on your devices, tablets, Smart-phones or Smart-TV. Television as it is known to those born in the last century is in decline, and will remain at least until before the third decade of this century, when there is no technology that support or individual that requires it.
Television as we know it will be practically for live events, such as news and platforms that do not have them exclusively, such as Formula 1, Olympics, etc., leaving these that have news or sports, to change to Streaming, or become hybrid, or disappear.
When faced with the fact that the contents could be bought at the same time by the platforms and not to exhibit the same content, the idea of creating their own content arises, both in films and series.
The reality in Mexico is not clear, since the Spanish-speaking giant is not having the same economic income as before, they are changing their exclusivity policies in soap operas, series and mainly artists, advertisers no longer paid anything to advertise themselves , now they dictate how much they pay. When this situation of transformation or adaptation arises, for the television stations there are no longer enough resources to invest in updates or new technologies that are still inexpensive; or they have to manage and maintain what is currently counted or make staff cuts that for television, is the simplest.
But what about technology manufacturers or innovators?
What happens with the technology fairs that are considering presenting themselves every two years or interspersed, one year in Las Vegas with NAB Show and another year with IBC in Amsterdam, so the note is a difficult situation in the world, not only in Mexico, and on the other hand, the austere government that is not going to invest in technology, does not look with good eyes to integrating companies or of solutions in television, to modernize the state channels, they will continue with scarce resources, applying them in maintenance and spare parts , only in the Streaming market, whether optical fiber, CATV or satellite, which for obvious reasons, having income, may have resources to update, modernize or even be at the forefront.
The promising sector is Streaming and the technology to be developed, would involve all these technologies of coding, decoding, transcoding, PON, Fiber, headers, mini-headers, STB, Smart Home, FTTH, OTT's, etc.