But what worries me really is what this can bring to sensitive markets to price, such as Latin America, which was enjoying two great situations for the massification of technology: the low prices of the dollar and the availability of important capital flows, product sales generous commodities. This macroeconomic nirvana led the region to become an attractive and dynamic market, as in the stillness of markets such as the US and Europe, our countries began to demand more and better technology. The answer is clear, had excellent products at prices that Latinos could buy.
But now the situation changed. And it seems to not have much money and the dollar rose. This will be the "agosto" of those unserious technology manufacturers of poor quality, they do not have a well-defined chain support and which do not enable the integrator / installer audio and video. I want to clarify that I do not mean the East in general. The big brands have emerged in this region, but have grown based on a dedicated research and development. It is talking ghost brands, of which unfortunately not much is known.
It is therefore important that we get to think about certain details. Buy based on the lowest price is not the best strategy in times of crisis. Latin America is a market that is growing strongly and technological development, so it is not logical that we begin to fill with toys poor durability. Do not forget that a market is serious when it is precisely those who make serious actors.
Until next time